Guides

How to run this properly

Short, honest guides. No filler, no affiliate links, and nothing that promises numbers we cannot measure. Every step names the button you will press, and where a feature has a limit, the guide says so.

4 min read

Getting set up, in about fifteen minutes

The same four steps you will see on your dashboard the first time you sign in. The first two take a minute each, and neither of them needs the extension.

Create your account, and pick your plan

Create your account on the sign-in page: a 6-digit code to your inbox proves the email is yours, and that is where your password gets set; there is no licence key to type anywhere. If sign-up is momentarily invitation-only, write to support@sellfalcon.com and we'll set you up (one line about what you sell helps us help you faster). Once you are in, your plan lives in Your account: an account granted by invitation shows it there as complimentary, with nothing to pay, and where plans are on sale every price is shown before anything is charged, and a plan with a free trial says so on its card.

Ask for an invitation

Connect your eBay account

Sign in at sellfalcon.com, open Settings → Stores, and press Connect an eBay store. You approve it on eBay's own page and come straight back. There is nothing to paste: no developer keys, no tokens, no application ids. Your eBay password never touches us; eBay hands us a token for your account and that is all we hold.

This one step is what turns the tool on: publishing, order sync, messages, returns and the profit figures all run from it, on our servers, with your computer off. The daily supplier watch reads AliExpress, so it starts once your AliExpress account is linked too (the next step).

Bring in some products

Two ways, and you can use both:

  • Paste an AliExpress link. First link your AliExpress account, once: in Settings → Stores press Link an AliExpress account and approve SellFalcon on AliExpress's own page. Then on Products to list, press Add a product and paste one link or several: SellFalcon fetches each product itself, on its own servers, with its photos, variants and prices. No extension needed, and no eBay account needed yet either.
  • Already selling on eBay? Press Sync products from eBay on Inventory and your whole store comes in. Then Bulk link suppliers pairs your existing listings with their AliExpress products so the daily price and stock check can watch them.

Edit it and put it live

Open the product in the listing editor. The AI engine writes the title, the description and the item specifics on our key, not yours, so there is nothing to sign up for and nothing to paste. Set your margin, check the profit the editor shows you, and publish to your eBay account.

The extension: what it is actually for

SellFalcon's extension is a bridge, not the tool. It does the one job a server cannot: reading an AliExpress product page inside a browser you are logged in to, for the products the paste route cannot fetch. It signs itself in from the session this website already has, so there is no second password.

You do not need it to start. Everything above works without it (your account, your eBay and AliExpress connections, pasting AliExpress links, editing and publishing), and most sellers never install it at all. It matters only for the occasional AliExpress product the paste route cannot fetch.

When you want it, write to support@sellfalcon.com or ask on the support page, and we will send you the current build and how to install it. A human answers.

One browser, one shop. The extension keeps a shop of its own in the browser it is installed in: the listings it published or imported, their orders and purchase records, its drafts, its blocked words and its fees. That shop syncs to the account it was last synced to. Sign the extension in as a different SellFalcon account and it holds the shop back: nothing of it goes to the new account, and work queued there waits, until you press Send to this account in the extension (its Settings, Your account). Anything you publish, draft or record in the extension while the shop is held becomes part of that same shop, so it goes wherever the shop is sent next, or back to the first account if you sign in as that account again. Running a second business? Give it its own Chrome profile (Chrome's profile menu, then Add), install the extension there, and the two shops never meet.

Updating the extension. Today and Settings say when your extension is older than the newest build, and what updating it fixes. To update, ask us for the current build (the support page, or support@sellfalcon.com), put its files over the ones in the folder you loaded the extension from, then open chrome://extensions in Chrome and press Reload on SellFalcon. Keep the same folder: the extension and the shop it holds stay as they are, signed in as before.

A new computer, or the extension reinstalled. The new extension starts empty, and the shop's listings stay on this website. Work you queue here that names one of them waits for the browser that held the shop, and the website says when that browser was last seen. If it is gone, open the new extension's Settings, Your account, and take the shop over: queued work comes to the new browser from then on. Do not do it while the old browser is still in use, because it would stop syncing.

The same AI on both. The AI writing on this website runs on our key, with nothing for you to supply, and so do the extension's own AI buttons once it is signed in to your account: both draw from the same hourly allowance. The extension can still take an AI key of your own (its Settings, Advanced, AI engine), but you never need one.

You're set up when…

  • Settings → Stores shows your eBay account connected
  • A pasted AliExpress link turns into a draft in Products to list
  • Your first listing is live on eBay and shows on the dashboard with its supplier cost recorded
  • The bar above Inventory says how many of your listings are being watched daily
2 min read

Your first listing in about ten minutes

From an empty account to a live eBay listing, using only the website. The browser extension is not needed for any step here.

  1. Create your account. On the sign in page pick First time here, press Send me a code, type the six digit code from your email and choose a password. While open sign-up is switched off this works for invited emails, and the page says so plainly.
  2. Check your plan. Open Your account. An account granted by invitation shows its plan there as complimentary, with nothing to pay. Where plans are on sale, every price you see comes straight from our payment provider, so the page cannot disagree with what your card is charged, and a plan card says whether it carries a free trial and for how many days. Nothing is charged without the price on screen first.
  3. Connect eBay. In Settings, open the Stores tab and press Connect an eBay store. You sign in on eBay's own page, so SellFalcon never sees your eBay password.
  4. Link AliExpress. On the same Stores tab press Link an AliExpress account and approve it on AliExpress's own page. This is what lets SellFalcon fetch a product, and check its price and stock every day once it is live.
  5. Add your product. On the dashboard open Products to list and press Add a product. Paste the product link, or just the product number, up to 5 at a time. SellFalcon fetches each product itself and the draft lands in the list in seconds, with its photos, variants and prices.
  6. Open the editor. Press Finish draft on the draft (it reads List on eBay once nothing is left to fix).
  7. Let the AI engine write the words. Press Write 3 titles and pick the one you like. On the Description tab, press Write description with AI: it writes only from the product's own facts, and one press puts your old text back if you prefer it.
  8. Check the price and profit. On the Pricing card the supplier cost is already filled in from AliExpress. Pick a profit target and press Work out my price, or type your own price. A price you type is the price: the presets only fill the box in for you and never override what you typed. The profit for that price shows right beside it. A price that loses money once eBay's fees come off is flagged, and Publish asks before it goes live, with Publish at a loss on the button.
  9. Publish. In the Publish panel pick the eBay account, press Check with eBay if you want eBay to check the listing first, then press Publish to eBay. A success dialog shows the live listing with its item number and one-press copy buttons.

Good to know. Nothing goes live until you press Publish. The AI tools in the editor, the extension and your team all draw from one allowance of 40 AI requests an hour, the same on every plan, and the editor shows how much of it is left before you press.

1 min read

Connecting your eBay account

One connection, made once, is what lets SellFalcon work with your browser closed.

  1. Open Settings and pick the Stores tab.
  2. Press Connect an eBay store.
  3. Sign in on eBay's own page and approve the connection. SellFalcon never sees your eBay password; the connection is stored encrypted, and you can disconnect at any time, here or from your eBay account's own connected apps settings.

With the connection made, SellFalcon can:

  • Sync your orders on its own, about once an hour, around the clock, together with your order notes, returns, item-not-received requests and cases, buyer questions, messages and listing traffic. The Check eBay now button on the dashboard asks straight away instead of waiting, and it only reads.
  • Pull your active listings in with one press: Sync products from eBay on the Inventory tab.
  • Publish listings from the web editor straight to your eBay account.
  • Write price and stock changes to eBay from our servers, so repricing keeps working with your browser closed.
  • Mark an order dispatched with its tracking number: when you press Add tracking and dispatch on Orders, or by itself once the supplier has sent all of it, if you switch on Mark dispatched when the supplier ships in Settings → Automations (an order AliExpress has sent only part of waits for the rest). Either way eBay sends the buyer its own dispatch email.
  • Send the replies you write to buyers, each when you press Send.

Good to know. The browser extension is optional here: it handles the jobs that need a logged-in browser, and the extension guide says how to get it if you want it. And SellFalcon only ever does what is on the list above. It never places an order with your supplier unless you switch on Order at the supplier from an eBay sale in Settings → Automations, and even then the order waits, unpaid, for you. It never writes to a buyer on its own: a reply leaves only when you press Send yourself.

2 min read

Understanding your real profit

SellFalcon would rather show you a blank than a wrong number. These are the rules every profit figure in the tool follows.

  1. Profit counts only orders whose supplier cost is known. The dashboard says how many orders were left out because their cost is unknown, instead of quietly counting them as if they cost nothing.
  2. An unknown cost shows as "?" and is never treated as zero. The same rule holds across the tool: a total or fee eBay has not reported shows as absent, not as £0.00.
  3. eBay fees are used as eBay reports them. Until eBay reports the real fee, the figure is worked out from your fee model and wears a small est. mark, and any earnings or profit built on an estimated fee wears the same mark.
  4. Supplier costs can be read from the notes you already keep on eBay. Type the source price, the AliExpress order number and the tracking number, comma separated, as the private note on your eBay order (for example "2.63, 3075498594368502") and the hourly sync reads it by itself. A cost read this way is labelled note, so you can always tell it from one you typed.
  5. A typed value always wins. Type a supplier cost on an order in SellFalcon and no note sync can ever overwrite your correction.
  6. Half a cost is no cost. If only some items on a multi-item order carry a readable note, the order stays "?" with the reason shown, because half a cost would quietly overstate the profit.

Good to know. An order with a return open stops counting as clean profit until the return is settled. And the tracking number inside a note is read, stored and shown, but never sent to eBay by itself: attaching tracking to an order is always your own press, one order at a time.

1 min read

Inviting your VA or team

Give a VA or a teammate their own sign in to your workspace, with a role that fits the work.

  1. Open Your account and find Team. The line under the invite box says how many seats your plan includes and how many are in use.
  2. Type your teammate's email and press Invite. Everyone starts as an Assistant, for the day-to-day work; to let someone change settings too, press the role beside their name and pick Admin.
  3. We email them the invitation, saying how to get in: they open the sign in page, pick First time here with the invited address, type the code we send, choose their own password and press Join the team. If that email could not be sent, Your account says so straight away, and you pass those steps on yourself. An invitation lasts 14 days; after that it runs out and its seat is free again. Until then Send again on their row emails it once more, once an hour at most, out of the 10 invitation emails a day your workspace sends.
  4. They now work inside your workspace: the same dashboard, orders and reports you see, under your plan.

What the roles mean, plainly:

  • Assistant, for your VA: the day-to-day work. The dashboard, drafts, orders, messages, Check eBay now, queued actions such as reprices and dispatch, monthly reports and invoices. No settings and no team changes. An assistant does not see or change the bank details on invoices, and does not choose an ad rate: a listing they publish goes on at the store's default rate, if you or an admin set one.
  • Admin: everything an assistant can do, plus changing Settings, the bank details on invoices and ad rates. Only you, the workspace owner, manage the team, connect eBay, AliExpress and Google, and move the switches that change eBay prices or stock by themselves, the least profit they hold a price to, or that order at the supplier, because those move money. Neither role has Sync products from eBay, Bulk link suppliers or the AliExpress price check: they use your connections for the reading Check eBay now does, and the hourly sync brings their dashboard up to date.

Good to know. Their work stays with the workspace: removing a member removes their sign in, but everything they did lives in your workspace, so nothing is lost. Once you have a team, Activity says who did a price change, an ended listing, an ad rate or a supplier order (By you, By the owner or the teammate's email); when a member is removed, their name comes off those lines and the lines stay. Team accounts work on this website only, so the extension, your eBay connection and your company files stay yours alone.

Stuck on a step?

Tell us and we will help: the support chat is on the support page, or write to support@sellfalcon.com. If a guide here does not match what the tool does, that is a bug in the guide, and we fix those too.