What changed, and when

• The morning email gives Today's dates. Its return, case and cancellation lines say when the next one is due, in London's time, and when the buyer asked to cancel and the date eBay gives you to answer by, as Today does.
• The morning email counts supplier orders as Today does. It tells you about a sale that has gone over 6 hours with no supplier order (and why, when its store has no AliExpress account of its own), a supplier order AliExpress cancelled, and an order that may have gone to AliExpress without an answer coming back. A listing eBay ended during the morning check is no longer counted as waiting for your decision.
• Top products is quicker on a shop with many relists. A product relisted every month for years is now added up in a fraction of the time on Today's first load.
• Faults on our side reach us sooner. When a saved eBay sign-in cannot be read on our servers, or the AI engine answers with nothing usable in it, we are now told, so it can be put right without waiting for you to report it.

• Busy days counted in full. On a day of hundreds of sales, the morning email counts every AliExpress order waiting to be paid, the most urgent first, as Today does, and the supplier run says how many orders are waiting their turn to be read back and how long a round takes.
• The front page says what is true. With plans on sale, the front page's notes, its list of what comes next and its questions and answers all say so, not only the plan card.
• A new account's first steps. Settings, Stores tells an account with no plan yet to choose one before connecting a store, and Today offers to add another store only when your plan has room for one.
• Returns and cases, earlier and in full. The morning email and Today warn about a return, a case or a cancellation request whose eBay date falls within the next day, not only once it has passed. Today gives eBay's respond-by date, a cancellation request shows when the buyer asked, and a refund eBay makes after the 45 days we follow an order still reaches its profit.
• A case shows its order. A case or lost-parcel message in the Inbox shows the buyer's newest order for that item when eBay does not name one, and says that it is a guess.
• Each AliExpress account buys only for its own store. A sale from a store with no AliExpress account of its own is no longer bought on an account that buys for another store; you are asked to pair one in Settings, Stores. Each supplier order remembers the account that bought it, so its tracking is read there even after you change the pairings.
• Easier by keyboard and screen reader. The policy pickers, the store defaults in Settings, the supplier and cost notes on Orders and the queue, and the plan card can all be used and heard without a mouse, and the red buttons are a darker red so their words read.
• The extension, version 1.51.31. Its red buttons and badges use the same darker red as the website. No new permissions were asked for.
• When a plan ends. Your account and Settings say what an ended plan means: your team stays but cannot work until a plan is chosen, your connected stores are still read once a day, and a pending invitation is not emailed again. Today says when the few days after a cancelled plan run out, and Settings says every connected store keeps working when you have more than your plan includes.
• A relisted product counts once. Top products adds up a product's sales from before and after it was relisted, and a listing relisted in Seller Hub names the number it came back from.
• A change on a listing eBay has ended. A price, title or stock change on a listing eBay has already ended now says so, changes nothing and marks the listing ended, instead of showing eBay's own refusal.
• Download everything holds more. The orders file names the AliExpress account that bought each order, the buyer's cancellation request dates and the supplier order's state, and a new settings file holds your store defaults, blocked words, templates and the replies you sent.
• Prices that never fall short. Every price worked out from your target, on the website, on our servers and in the extension, now lands at or above the target to the penny, even just over £10 where eBay's fee steps up. Repricing on our servers keeps to your least profit, as the extension always has, and says so when it holds a price back. The editor warns when a price leaves less than your least profit.
• The AI engine's words, checked. Titles, descriptions and item specifics the AI engine writes are held to eBay's limits and your blocked words before you see them, in the editor and in the extension, and you are told what was left out. A reply draft that promises a day already passed, names an order the buyer did not place or quotes a refund the order does not have is named under the box.
• Cancellation dates, whichever side read the order. A buyer's cancellation request shows when they asked and eBay's respond-by date whether the order reached the website through the extension or our servers.
• The extension, version 1.51.32. It shows cancellation request dates and what the AI engine left out, prices to the penny as the website does, and keeps a variation switch you press the moment the editor shows its rows. No new permissions were asked for.

• Two stores, each buying on its own AliExpress account. A sale from your second store is bought and followed on the AliExpress account you set to buy for that store, rather than on the first one connected, and a sale that needs another account waits to be ordered on its own.
• A store you disconnect stays out of the other's way. Its items are no longer sent to your other store's eBay account, and switching store in the editor while its policies are loading no longer puts the first store's postage, payment or returns policy on the draft.
• A sign-in that cannot be used is said. A Google backup or AliExpress sign-in that can no longer be used now asks you to reconnect, instead of being tried again every half hour in silence. When the fault is on our side, nothing asks you to reconnect.
• When AliExpress cancels an order. The sale's cost says that AliExpress normally refunds a cancelled order, and that if it does not, you can type what you paid so the loss shows.
• A refused AliExpress sign-in is said as it is. When AliExpress refuses the sign-in, an order we could no longer read says so and asks you to reconnect AliExpress, instead of telling you to check an order number that was right, and reconnecting brings those orders back to be read. The hourly supplier runs say how many orders are waiting on the sign-in.
• Sign-ins that last as long as they should. The end of each AliExpress, eBay and Google sign-in is read in the units each sends, so a sign-in no longer looks good for years or ends at once, and a renewal AliExpress answers without its end date keeps the one it had.
• Your backup has every cost. The Google backup's Orders tab now fills in Your cost for a sale costed from its listing, as the screens do.
• Replies about a part refund. A reply the AI engine drafts for a buyer whose order was partly refunded now reads where the parcel is and its tracking, since the rest of the order is still to post.
• The plan that gives you what you have. Your account names the plan that sets your seats and limits, and says what you also pay for, such as "Beta: 3 seats. You also pay for Starter, which gives 1." Today and the warnings agree, and no longer say the daily checks will stop when a plan you do not depend on ends.
• Payment and returns defaults in Settings. Each store in Settings, Stores has a default payment policy and a default returns policy beside its postage default, and a default the eBay account no longer has is shown as gone.
• How old a draft's cost is. Every draft waiting to be listed says how long ago its supplier cost was read, and from two weeks it asks you to check AliExpress before listing. A full queue is refused before AliExpress is asked, and a product too big to import says how big it is and how to bring it in through the extension.
• Nothing half typed is saved. While a price or cost box holds something that is not a figure, the automatic save keeps the last figure it held and the editor says that box is not saved yet. The hours and days boxes in Settings take whole numbers only, and say so.
• What the editor shows is what is saved. While a price or cost box holds something that is not a figure, the price, profit and margin beside it show the last figure saved, and follow your typing again as soon as the box holds a figure.
• A cost you type is a cost you checked. A supplier cost you type in the editor resets how old the draft's cost is, and the draft says you typed it today rather than warning that AliExpress was read weeks ago.
• A plan given to you is named first. When we have given your account a plan above the one you pay for, Your account names the given plan in its title, still says what you pay for, and no longer warns that the daily checks stop when the paid plan ends.
• Refresh reads your eBay policies again. In Settings, Refresh reads each store's payment, returns and postage policies from eBay again, keeps your defaults where they still exist, and says when one has gone. Assistants and admins are no longer offered "Make it my default" for a payment or returns policy, which only the owner sets.
• The extension, version 1.51.30. A supplier cost you type in the extension's editor also resets how old the draft's cost is, so the website says you typed it today, and a newer cost you typed on the website is never put back by an older copy from the extension. No new permissions were asked for.

• A first sale has a cost from the start. A sale read on our servers takes the delivered cost of the listing it came from, marked "from the listing", until the supplier order or a cost you type replaces it, so its profit is a figure rather than "not costed". Today, Orders, the Inbox and Reports say it is provisional, and so do the printed and downloaded sheets.
• Nothing waits unseen after a sale. Needs you says when a sale of a linked listing still has no supplier order six hours on, and where ordering at the supplier is switched off, the owner can switch it on and order from the same window.
• Settings and Reports start where you are. Settings opens on Stores until a store is connected, Reports offers months from your account's first, and a store connected today says it was not being read before then rather than that older orders aged out. The header's "No extension" is plain until an extension is seen, since you do not need one to start.
• Every reply you send stays in the conversation. A second reply to the same message, a follow-up with the tracking number, and a reply sent from another computer or by a teammate each show in their own words, in the order they were sent. When eBay does not answer in time, the Inbox says it cannot tell whether the reply arrived and keeps your words in the box, rather than calling it sent. A reload opens the conversation you were reading, and the filter finds a buyer by the name of the product they bought, even once its listing has gone.
• The buyer's address reaches AliExpress whole. A long second address line is no longer cut short, a name with accents or a curly apostrophe goes in the plain letters AliExpress takes, a postcode goes in capitals, and a phone number with an extension, or one of only noughts, is no longer sent as it was typed. When AliExpress will not take a county as the province, the order is tried once more with the nation, and Activity says what was sent.
• Today sees a sale that has stalled. Today now says when an AliExpress order has six hours or fewer left to pay, when AliExpress has cancelled one, when an order press never heard back, and when AliExpress has sent a parcel that eBay has not been told about. A payment AliExpress is still checking counts as paid, the supplier order box takes one order number at a time, and a provisional cost for two or more of one item counts AliExpress's postage once.
• The website and the extension keep each other's work. Opening a draft in the extension's editor no longer puts its own prices, category or item specifics over the ones you set on the website, and a variant added or removed on the website shows in the extension. A variant AliExpress sends no price for starts switched off, so it is never listed below cost. A photo eBay refuses is named by its place, such as "photo 4", and "Price all variants from my target" prices every variant in one press.
• The extension, version 1.51.24. Update it to have the editor's changes above. No new permissions were asked for.
• The same money on every screen, all month. A sale of two or more of one item is costed the same in the extension as on the website, and a sale keeps the cost it was first costed at, so a supplier's later price change no longer rewrites last month. A refund or cancellation the extension has seen is never put back by an older copy, a cancelled sale you bought by hand shows as the loss it is, and the orders file in Download everything now carries eBay's refunds, the currency and cancellations, so it adds up to Reports.
• The supplier watch tells the truth and keeps your prices. Before it changes a price by itself it asks eBay what the listing shows, so a price you changed on eBay is worked from rather than written over, and a rise followed by the same fall brings back exactly the price you had. When AliExpress does not answer, Inventory and Today say so instead of "checked just now", a variant the supplier has taken down is named as gone instead of raising a price alert, and Today says when a supplier has stock again for a listing you have at nought.
• Your team, with the right keys. Assistants see only the buttons they can use, can press Check eBay now, and are told that the owner connects the stores. The least profit you will sell at is the owner's to change. The bank details on your invoices and ad rates are the owner's and admins' to change. A pending invitation can be sent again and runs out after 14 days, and Activity says who on the team did what.
• The extension, version 1.51.25. A Copy address that cannot read a sale no longer leaves the last buyer's address to paste on the next parcel, and a copy hours old says so. Place order says when an order may have gone through, refuses an address the buyer has changed since, chooses the variant as the website does, and keeps each sale's result with its own sale. A second Chrome profile no longer takes over your shop, and when your computer has been off for a day our servers watch its listings for alerts. No new permissions were asked for.
• Photos your buyers send. A photo a buyer attaches to a message now shows under their words in the Inbox, and pressing it shows it large. A photo we cannot show here says so and points you to eBay.
• Read here, read on eBay. A conversation you have open in the Inbox for about three seconds is marked read on eBay too, so the two agree. If eBay does not answer, nothing changes.
• Orders with several items. An eBay order of two different items, or two variations of one, is bought at AliExpress line by line in one press, after showing you every item and the total. If one item cannot be ordered, nothing is, and you are told which and why. Every AliExpress order number is kept and followed.
• Dispatched when everything has gone. The automatic dispatch now waits until AliExpress says the whole order is sent, instead of marking it dispatched on the first parcel, and Orders says what is already on its way. You can still mark it dispatched yourself.
• One rule for sold-out variations. A variation the supplier has sold out starts switched off in the extension as it does on the website, unless you choose to keep them, and a variation at nought is not sent to an eBay account that would drop it.
• The extension, version 1.51.26. Update it to have the orders and variations changes above. No new permissions were asked for.
• Big shops, quicker tables. On a shop of hundreds of listings or orders, Select all now takes about a third of the time it did, and a sort or a change of tab does about a third less work, with a third less again on a laptop screen. Reports opens about a quarter faster. Nothing looks different.
• Today puts first things first. Needs you lists its lines in a fixed order: a store or AliExpress account to sign in to again comes first, then money being lost, then deadlines, then buyers waiting, so one urgent line is no longer hidden behind a longer list. A snooze holds for its day whatever the count does, a line about orders opens Orders rather than the Inbox, and an assistant told about an ad rate is told that the owner or an admin sets it.
• The morning email says what Today says. It counts returns, cases and cancellation requests the way Today does, and now also says when orders are late or due within a day and when an AliExpress order has six hours or fewer left to pay. A supplier page that has gone is named before price changes, the email says which lines come again each morning until they are dealt with, and when it had to leave listings out it says "at least 30" and that the rest are in the tool.
• Settings shows what is true now. Refresh reads the automation switches, the postage rule, your phone number and your fees again, so a tab left open no longer shows a switch as it was hours ago. Stores, AliExpress accounts or the Google connection that could not be read say so, with Try again, rather than that connecting is not switched on. Listing defaults edit the store the header names, a store removed in another tab leaves the page, message settings changed in another tab are said when they are merged in, and a change no browser collected within two days says so instead of blaming the extension. Disconnect, Remove and Unlink say everything that goes with them.
• A UK phone number as you dial it. A supplier phone typed as 07700 900318 is saved as +44 7700 900318, and you are told. A number that is neither a UK number nor written with its country code is not sent, and stays in the box for you to correct.
• The day a saved sign-in runs out. When AliExpress tells us how long an account's saved sign-in lasts, Today and Settings say the day it runs out, from 30 days before. A dead AliExpress or Google connection says the day it stopped.
• The owner's keys, and two tabs at once. A store's listing defaults are the owner's to set. A plan that has lapsed can still switch automations off. Two fee boxes saved at the same moment in two tabs both keep their figure. Connecting a different Google account after a disconnect starts its own month sheets rather than reusing the first account's, and a supplier order of a store you have removed says so when AliExpress sends it.
• The policies you chose on eBay. A listing published from the website now uses the payment and returns policies your eBay account marks as its default, rather than the first one eBay lists, so a "No returns" policy listed first no longer goes live in place of your 30 day returns.
• Option names eBay would shorten. eBay keeps only the first 50 characters of an option such as a colour or a size. The editor now says when one is longer and what eBay will show, and stops two options that would read the same once shortened, rather than eBay refusing the listing as a duplicate. A photo eBay refuses is no longer explained as a web address in the description.
• A plan you cancelled points to the right button. When your subscription is set to stop, Today now tells you to restart it with Manage billing on Your account, the button that is there, rather than to choose a plan.
• Big shops on a laptop, quicker again. On a laptop screen, a sort or a change of tab on hundreds of rows does about a quarter less work again. Nothing looks different.
• Every email says what is true. A team invitation names the day it runs out, and someone still setting their password is pointed to the public Support page. The email approving an account with free access for a while says the day that access ends. The morning email's button opens Orders when late orders lead it, its first sentence is plain, and Settings and the unsubscribe page say everything it carries.
• Numbers read as you meant them. A stock typed as 1,000 is a thousand, and a stock that is not a whole number is refused in words rather than shortened. A price typed past the penny lists rounded to the nearest penny, and the editor says so. eBay's limit of 24 photos counts only the photos that will go to eBay.
• When eBay takes part of a change. When eBay accepts some of a batch of variation stock changes and refuses the rest, the ones it accepted are recorded as changed. A subscription set to pause says on Your account the day it pauses, rather than that it renews.
• A day without a mouse. Snoozing a line on Today from the keyboard keeps your place. Select all, a sort, a filter, a new month on Reports and what you keep as you type a price are now read out by screen readers. The U key presses Undo, and every row's menu button and photo name the row they belong to.
• A sign-in code from a text message. On a phone, a code filled in from a text message now fills all six boxes, rather than keeping only its last digit. Links and buttons on the public pages are big enough for a thumb on a phone, and the privacy policy and terms call the service that writes listing text "the AI engine".
• The extension, version 1.51.27. The extension's editor reads a stock of 1,000 as a thousand and refuses one that is not a whole number, sends prices to eBay rounded to the penny as the website does, stops two options that eBay would cut to the same 50 characters, and says when more than 24 photos are ticked. No new permissions were asked for.
• The extension, version 1.51.28. The extension's Settings, the quick edits the website sends through it, a draft changed from the website and the eBay file it writes now read stock and round prices the way the editor does: a default stock of 1,000 can be typed and one of 2.5 is refused in words, and a price of 1.005 goes to eBay as £1.01. No new permissions were asked for.
• Boxes that refuse what is not a figure. In the editor, a cost, a price or a fee typed as something other than a figure, such as 12abc or 30p, is refused with a message and the box goes back to what it held, rather than being read as part of a number. A copy button says when copying failed rather than "Copied.", and a screen reader no longer reads a store's initial into its name.
• Typing in a long list of variations. On a listing with hundreds of variations, a price typed into one now redraws only its own row rather than the whole list, so typing keeps up on a slower computer.
• Adding many products at once. Paste as many AliExpress links as you like: each press brings in the next five and the box keeps the rest, saying how many are left. A link that is not an AliExpress product, or a product AliExpress has taken down, is named with the reason, and a product already live on your store is not made a draft again.
• Payment and returns policies you choose. The editor has payment and returns pickers beside the postage one, each saying what the policy is, and your choice can become the store's default. A policy the eBay account no longer has is refused in words, and the extension keeps the choice you made on the website.
• A changed password is emailed. When your password is changed, we email you the day and time it happened and what to do if it was not you. The morning email's subject now names what leads it, such as late orders or orders to pay, and the sample shop's buttons ask for an invitation, as sign-up is by invitation.
• Every price to the penny. A price or a cost typed past the penny is rounded to the nearest penny everywhere it is kept or sent to eBay, so 1.005 is £1.01, and a stock of 1,000 is a thousand when a listing is published. The quick edits on Inventory, Orders and Reports refuse what is not a figure, such as 12abc, in words, and saving with Ctrl+S does the same first.
• Seats you already had. An account that subscribes keeps the seats its starting plan gave it, when those are more than the plan it buys.
• The extension, version 1.51.29. A long option name is cut at exactly 50 characters, as on the website, so a listing reaches eBay the same from either, and a payment or returns policy chosen on the website is kept. No new permissions were asked for.

• Your replies show in the Inbox. A reply you send to a buyer from the Inbox now shows in the conversation in your own words, on your side, the moment eBay takes it, after a reload and on every computer. Before, the buyer's message stood alone under "answered from SellFalcon", because eBay does not hand back replies sent this way.
• Two things at the same moment, done once. An order marked dispatched while the hourly sync is reading stays dispatched, a Place order cut off part way says "May have been ordered" instead of buying again, and a note saved while an order is placed is kept. One supplier check of a shop runs at a time, so a price change goes to eBay once, one dispatch of a sale goes at a time, and a Publish that never finished asks before it could list the item twice.
• Your first hour, told truly. Before anything is connected, Today no longer says all is clear or shows a profit of nothing as real, the checklist lets you link AliExpress before eBay, every empty page says what to do next, and the guides follow the order that works. A teammate invited on day one sees their own steps, not the owner's.
• A page left open all week stays light. It asks the server at a gentle pace, and nothing while the tab is hidden, the header says when the shop last synced rather than counting on from the morning, and a save made as your connection dropped is neither lost nor made twice.
• An older extension keeps working. A cost set on the website for a listing an older extension holds is kept, a store connected on the website beside another one only in the extension no longer has its listings called Ended, a teammate can save a store's Google sheet, and Today and Settings say when your extension is behind and what updating fixes.
• The extension, version 1.51.23. It takes instructions only from its own pages, keeps its sign-ins out of reach of the pages it works on, fetches nothing over plain http, draws Place order only on Seller Hub's orders and never lets a product description move the editor. Its own pages now work with the keyboard and a screen reader, in light and dark, and announce what happened. No new permissions were asked for.
• When a sale goes backwards. On a combined order where eBay refunded one item in full, only the other item is marked dispatched, so the buyer is never told a refunded item is on its way. Nothing is bought at AliExpress for a sale the buyer has since cancelled or asked to cancel, because eBay is asked again the moment you press. A buyer's "item not received" request shows in the Inbox and on Today before it becomes a case, and the daily email leads with what is past eBay's date. What the supplier refunds you can be typed on Reports and comes off the cost on every screen.
• The extension and the website in step. A price or stock change sent from the website is no longer made over a newer change you made in the extension; it says "Not run" and why. The extension's times are shown on the right clock even when the computer's clock is wrong. On a store only the extension is signed in to, a supplier link or cost set on the website goes to the extension, and every listing is watched once, by one side or the other.
• After a week away. Today and Settings say a month ahead when a store's eBay sign-in is about to run out, and Today says when a Google backup has stopped. A moment's trouble at eBay or Google no longer asks you to reconnect. The returns and cases of a store that has stopped syncing say when they were last checked instead of counting as overdue, and a page left open redraws its times.
• The right words when something goes wrong. A fault on our side no longer tells you to check your connection. It says the server could not finish, and we hear about it. A seller who works on the website rather than in the extension is no longer counted as gone quiet.
• The hourly work fits in its hour. Order syncing, the supplier watch and the emails each run in their own slot, so none is cut off part way through for the busiest shops. A big clean-up goes over the next hours instead of all at once, and a page left open asks again cheaply when nothing has changed.
• The website. Every page opens in your device's light or dark theme from the very first moment, the picture shown when a link to SellFalcon is shared is a quarter of the size, a phone is told the sample shop opens on a computer, and the sample shop's tab says what it is.
• The same money everywhere you look. Inventory's profit now takes off the AliExpress postage as the editor does, a pasted product comes in at the price the editor would suggest, every fee is counted to the penny, and the website and the extension price a product the same. A listing with variants shows each variant's profit, from the lowest to the highest, and a supplier rise on a listing sold with no postage no longer cuts its price below cost. Your Google backup says each sale's currency and its postage label.
• The automations do what Settings says. A switch turned off while a supplier check runs stops the rest of that check, a supplier cost cut by exactly 40% waits for you, checks every hour really run every hour, and a sell-out on a listing eBay already shows at nought is no longer asked about. The server never changes a listing on a store signed in only to the extension, and the switches that change eBay prices or stock by themselves are the owner's.
• Find anything, however you type it. Every filter and search finds by every word in any order, with or without accents and apostrophes, an order number with or without its dashes, or a pasted eBay or AliExpress link. A search covers every store and opens a conversation in its own store, the words you typed come back after a reload, and the keyboard's shortcuts act on what is on screen.
• Publish asks before it loses money, and never sends an old price. A price that sells at a loss asks you first and says what each sale loses, and a teammate's change that arrives while Publish is asking stops the publish instead of sending the price you saw before it.
• Tidier pages, from a laptop to a big screen. Every window has its way out on the left, its main button on the right and a close cross, every page has one style of main button, and the row buttons stay inside the table on a laptop-sized window. Headers, the sidebar and their counts hold still as your data arrives, and a long store name or a count past a thousand no longer squeezes what sits beside it.
• Safer accounts and billing. Manage billing opens only your own payment account, signing up or signing in no longer tells a stranger which addresses have an account, a team sends up to ten invite emails a day, and a link cannot put words of its own into a message in Settings. A cost typed wrongly is refused instead of clearing the one you saved.
• What the site says is what the tool does. The plan cards name their team seats, and the guides, the FAQ, the roadmap, the terms and the refunds page were each checked against the tool and put right where they had fallen behind.
• The extension, version 1.51.22. It keeps a draft changed both here and on the website whatever the computer's clock says, sets the switches you changed on the website before the jobs waiting with them run, says a job from the website ran however long the browser was away, sends every purchase record with a shop moved to another account, leaves an item eBay refunded in full out of a dispatch, and no longer asks you to reconnect when eBay is only slow to answer. It also reads its switches again during a check, runs an hourly check every hour however long one takes, works out the postage again at each price, keeps your profit when a supplier price moves on a price you set yourself, and never names the AI engine's provider. No new permissions were asked for.

• Light on your computer while a window is open. With a window such as Add a product open, the page behind it was blurred and drawn again many times a second, which could stutter a video playing on another screen until the window closed. The page behind is now simply dimmed, and the live dots in the header pulse a few times and then rest. The sidebar's expand button works again after a reload with the sidebar narrow.
• Your plan and payments, followed through every state. A paying seller is no longer locked out when an old subscription's message arrives late, only one checkout can be open at a time, a complimentary plan on top of a paid one gives you whichever is higher, and a team bigger than its plan after a downgrade is told how many seats to free, with nobody taken off.
• Reports, checked line by line. A sale cancelled before anything was bought earns nothing, a sale in euros prints in euros, a month older than the orders still held says so, and Revenue matches Today's. Postage labels and refunds typed on the sheet now count on every screen, the next invoice number is suggested and a number used twice is flagged, sent invoices are locked until you reopen them, and each store's sheet goes to its own Google spreadsheet.
• What changes on eBay reaches SellFalcon. A listing relisted in Seller Hub keeps its supplier, a variation renamed on eBay is still bought as the variant you listed, a price or stock you change on eBay (for each variant too) is what the supplier check works from, a listing in an eBay sale is not repriced, and stock you restocked by hand is not set back.
• Today tells you what needs you, and only that. A waiting price decision is no longer cleared by a stock change, a store that stopped syncing is named with Reconnect, each buyer is counted once, a supplier's page that has gone and a plan about to end are lines of their own, and the counts are the same on every page.
• Bulk actions act on the rows you can see. A tick leaves with its row, the Out of stock tab shows every listing it is there for, orders sent in part wait to be dispatched for the rest, rows hold still under your pointer when new orders arrive, and the tab you were on is still open after a reload.
• Getting products in. Pasting a product again leaves the draft you edited alone, every link that cannot be read says why, a slow supplier is named rather than your connection, share links from the AliExpress app work, a product with nothing in stock is flagged, and products with up to 1,000 variants come in whole.
• The extension, version 1.51.20. Changes made on eBay reach it before the supplier check plans, it asks before building a product you already have, a Read pressed as the side panel opens is kept, and a supplier sell-out or a page that has gone is said once, not every check. No new permissions were asked for.

• A team works on one shop at once without losing each other's work. Two people on the same Reports sheet, blocked words, saved templates, listing defaults or Settings switches no longer undo each other, a Publish from a page opened before a teammate's edit no longer sends the old price, and a second tracking number goes to eBay only when someone means it. Today, Orders and the Inbox keep up with the team while they are on screen.
• The Inbox, end to end. A half-written reply stays with its conversation when the buyer writes again, the same buyer is never answered twice from two pages, a reply shows as sent only once eBay confirms it, and Mark answered is the whole team's. A second press names the teammate who already replied, saved replies fill in {buyer}, {order} and {tracking}, and a return's or a case's respond-by shows the day and time.
• The listing editor knows eBay's rules before eBay does. A photo set on one variant now goes on every variant eBay shows it for, options spelt two ways and missing values stop the listing before eBay refuses it, item specifics are counted as eBay is sent them, and the conditions offered are the ones the category takes. Products to list says Ready to list only when the editor has nothing to stop on.
• Your stores, connected as they really are. A store renamed on eBay reconnects as itself, a store removed and connected again gets its defaults back, and Reconnect while signed in to eBay as another account says so instead of adding it. Changing the store in the editor takes that store's defaults, imported products are priced from them, and the extension hears about a store connected or removed on the website at once.
• Signing in, signing out. The sign-in page fits the smallest phones, a password reset lifts the sign-in lock straight away, Your account says how many other sign-ins are open, and an invitation accepted with Google asks before it joins you to a team. Signing out of the website signs out only that account's extension, never another person's.
• Safer with words you did not write. Text from eBay, AliExpress, buyers and teammates is shown as text everywhere, an invoice logo can only ever be a picture, and a draft waiting for a sign-in saves only into the account it was opened from.
• The extension, version 1.51.19. A variant's photo goes on every variant that shares its colour, as on the website, a store's postage default from Settings is picked when publishing through that store, and a disabled account says so instead of saying its sign-in expired. No new permissions were asked for.

• Your data goes when the privacy policy says it does. Deleting an account or removing a team member now takes everything kept under that account, notes on an order go a month after the order, the record of an access request is kept a year, and a support conversation or a piece of feedback can be deleted on its own. Disconnecting an eBay account also removes the listings you published through it.
• Emails that say what happened, once. The daily supplier check has a one-click unsubscribe, a team invite from Your account is emailed and the page says whether it went, you hear before a complimentary plan ends, and an email that fails for a moment is sent again once, never twice.
• The background jobs hold up on a bad day. When eBay asks us to slow down, the hourly sync and the supplier check wait and carry on, rather than failing. A supplier check AliExpress did not answer is tried again within hours and is not counted as checked. A price change made again after a dropped connection is one line in Activity, not two.
• What goes to eBay is what eBay takes. A supplier description with hidden characters no longer gets the whole listing refused, prices go in pounds and pence, and tracking numbers go without their spaces. A listing set to zero stock is never ended by eBay: if your eBay account's out-of-stock option is off, nothing is sent until you press Turn it on, and a listing eBay has ended is said once and left alone.
• Big shops stay quick. The Inbox, Inventory, Reports and Settings stay responsive with thousands of orders, listings and conversations. Ticking rows, Select all and moving through the Inbox with j and k no longer stall.
• Easier with a keyboard and a screen reader. Every page is checked by an accessibility scanner in light and dark. Focus is never left behind a closed dialog, results that arrive later are read out once, and a picture in your listing's description is named by the listing's title for a buyer using a screen reader on eBay.
• The extension, version 1.51.18. One browser holds one shop and never sends it to another account signed in on it, and a new computer or a reinstalled extension can take your shop over. A buyer's copied address is deleted after 30 days even in a browser left open, two windows keep a side panel each, and drafts and purchase records survive an update, a restart and two pages writing at once. No new permissions were asked for.

• Nothing is bought that should wait. A sale eBay still shows as awaiting payment, a variant sold out at the supplier, a Click and Collect order, and an eBay International Shipping order whose address is eBay's hub are each held back and named, rather than ordered. A sale paid in euros is never costed as pounds, and an AliExpress order for a sale the buyer cancelled says "Don't pay it".
• Every screen gives the same profit. A partial refund on an unsent order keeps it to dispatch, a full refund after you bought from the supplier counts as the loss it is, and a cost from a supplier order AliExpress cancelled waits for you to confirm it. Today, Orders, Reports and the sheets agree.
• Tracking, every parcel of it. An AliExpress order sent in two parcels keeps both numbers, a tracking number already on another buyer's order warns you, and a sale marked dispatched in eBay's app can still take the supplier's tracking later. If the buyer changes their address on eBay after you ordered, the order says so.
• The supplier check reads only what the page says. A variant's price is its own or none, a price range is not a price, prices shown without VAT wait for you, and a page that is a slider check or cannot ship to the UK stops the check instead of changing your listing.
• Spreadsheets keep your numbers. Order numbers, item numbers, tracking numbers and postcodes stay exactly as they are in Excel and Google Sheets, nothing in a file can run as a formula, and Download everything opens cleanly in Excel with everything you typed on Reports included.
• Save as Draft (CSV) writes eBay's own draft file. One draft, never a live listing, with eBay's copies of your photos when a store is connected.
• When something goes wrong, the page says what happened. A check that never reached eBay is not shown as eBay's answer, a page comes back by itself when your connection does, a message sent twice to Support arrives once, and a pop-up never covers the button it asks you to press.
• Dates are London's wherever you are. Your account, Support, the console and the extension show UK dates and times on any computer, and the daily supplier email arrives from 7am UK time.
• The extension, version 1.51.17. Reads AliExpress and eBay pages for what they say, copies an address into AliExpress checkout only when every part is right (a Belfast parcel no longer keeps the last buyer's county), and keeps every date in UK time. No new permissions were asked for.

• eBay's refusals in plain words. When eBay refuses a draft, the editor shows eBay's own reason first, without codes or page markup, with eBay's full answer one press away. When eBay says the category is wrong, the editor says so and finds a category in the one eBay names. The draft remembers eBay's answer, so Products to list and the editor say "eBay refused" or "Check again" instead of Ready to list.
• A phone case goes in a phone case's category. Choosing a category from the title, in the editor and in the extension, puts a case, cover, charger or cable in an accessory category rather than the phone's own. A new category takes the old one's automatic item specifics with it, never what you typed.
• A page left open says when SellFalcon has been updated. A tab opened before a release shows a bar with Reload. It never reloads by itself while something you typed is unsaved.
• Reply drafts keep to their own buyer. The AI engine's reply drafts look for the buyer's order only in the store they wrote to, never promise a dispatch date that has passed, never agree to payment or contact outside eBay, and are not written for eBay's own notices. An order list that could not be read is said as such, not as "none".
• The extension's editor keeps your changes. Title, description, item specifics, prices, category and photos changed in the extension's editor are saved on the draft and meet the changes made on the website, part by part. Publish sends exactly the postcode and the postage, payment and returns policies eBay checked.
• Big shops. Stores with thousands of listings and orders sync with far fewer writes, Reports saves a month of up to 12,000 orders, and Promoted Listings rates and order notes are read past their first page.
• When someone closes their eBay account. A buyer who closes their eBay account is removed from your SellFalcon data, as eBay asks, and a closed seller account's store leaves the extension's copy too. The privacy policy explains how.
• Support and emails. An answer to your feedback opens a conversation of its own, the daily supplier check emails you at most once a day, and the reply box counts to its 4,000-character limit.
• The extension, version 1.51.16. eBay's errors read as words, a variant missing for a while no longer moves its cost, no more than eBay's 45 item specifics are sent with the rest named, the postage policy you pick is kept, and Add a product builds once. No new permissions were asked for.

• Tracking reaches orders eBay already shows as dispatched. Add tracking on the dashboard sends a tracking number to an order marked dispatched on eBay, a carrier typed loosely ("royal mail", "evri") goes to eBay under eBay's own name for it, and an order partly sent is sent for what is left. The supplier's own tracking number is never shown to a buyer.
• Drafts keep versions. A save never writes over a newer copy of the same draft from the extension or a teammate: the parts that differ are put together, and a draft already published does not come back.
• A price change you would not expect waits for you. One supplier reading that cuts the cost by 40% or more, raises it by 100% or more, or puts it at £0.50 or less is shown as an alert instead of being acted on, even with automatic repricing on. An automatic reprice lands on your store's price ending, .99 unless you chose another.
• Nothing is bought twice at the supplier by itself. An AliExpress order still in its payment checks is no longer read as cancelled, and when the tool cannot tell whether an order went through, it waits until you record the supplier's order number or say it did not go through.
• A reply goes once, to its own buyer. The Inbox says a reply was sent only when eBay took it, and photos, drafts and Undo stay with the conversation they were made in.
• Read with care. A moment when your plan cannot be read says "try again" rather than asking you to pick a plan, and a shop with more than 1,000 listings no longer sees older ones marked ended.
• The extension, versions 1.51.14 and 1.51.15. Better address copying (0044 numbers, curly apostrophes, a town listed above its county), titles that keep iPhone and eBay as written, and a supplier check that no longer loses a day after Chrome updates the extension. No new permissions were asked for.

• An Inbox that reads like eBay's. Each conversation shows a photo or initial, the buyer's name, the item and the latest words. eBay's own notices are shown as the email eBay sent, read from eBay each time; buyers' messages are shown in full, in bubbles, with the time in London.
• Place order on eBay's own pages. Every row of eBay's orders list carries Place order, and on an order's own page Copy address and Place order sit together beside the delivery address.
• Money with commas, and like compared with like. Every figure on screen groups its thousands (£12,345.67) and a figure nobody knows is never shown as £0.00. Reports compares a month still running with the same days of the month before, not with the whole of it.
• A sale the buyer has asked to cancel is not ordered. Ordering at the supplier stops and says to settle the cancellation on eBay first. A failed payment is no longer offered an order either.
• A reply from support is counted in the sidebar. Support shows how many replies are waiting unread, and a dot when the sidebar is folded.
• The extension, versions 1.51.12 and 1.51.13. "Women's" is kept as written, a blocked word also catches its accented spelling (Pokemon and Pokémon), and Dismiss keeps the note you wrote on a listing.

• The tables fit a 1280px screen. Inventory, Orders and Products to list tighten and narrow the title column before anything scrolls sideways, with the full title on hover.
• A listing without a price is not published. Publish refuses an unpriced listing or unpriced variants, sends nothing, and opens the tab that fixes it. A price with no supplier cost shows no profit until the cost is in.
• Reports keeps a month to itself. Undo puts a removed expense or invoice line back in its own month, and the printed sheet and the CSV note cancelled and refunded orders.
• More of the tool works from the keyboard. The store switcher, the header search, Settings' sections and the tab rows in the editor and Reports answer the arrow keys, and a confirm that deletes opens on Cancel.
• The extension, version 1.51.11. Price alerts and the workspace fit a 720 to 1180px window, and one press on Read runs one read.

• The same number on every screen. Today, Orders, Reports, Your account and the extension now count a sale, a refund and a live listing the same way, and a day means a UK day everywhere, midnight to midnight in London, so "today" and "this month" cannot disagree between two pages.
• Pages behave on a slow or dropped connection. A page that has already loaded keeps what it shows when a refresh fails and says "Couldn't refresh just now", instead of swapping it for an error. A page that cannot load at all says whether the server could not be reached or had a problem of its own. Nothing you typed is thrown away while it waits.
• About 100 smaller fixes. A long pass over the dashboard, the editor, Settings, Reports, Your account, the public site, the extension and our servers: wording that says what actually happened, figures that no longer read "undefined", focus that stays where you were, saves that are not lost when you type quickly or leave the page, and limits that are explained rather than silent.
• The extension, versions 1.51.1 to 1.51.6. It picks the supplier variant that was actually listed, ends a listing that has ended, reads AliExpress delivery ranges correctly, only reads product pages, opens in dark mode without a white flash, uses your account's eBay fees, and shows the same counts as the website. No new permissions were asked for.

• Your own eBay fees, for the whole account. Settings, under Listing defaults, now has one place for the fee percentage and fixed fee eBay charges you. The editor, the automatic repricing, price suggestions and the extension all work from them. Leave them empty and eBay's published business fees are used.
• A failed order sync is shown. When reading a store's orders from eBay fails, Orders and Settings say so, with when the orders shown last synced, instead of calling that store all clear.
• Order sync keeps your newest orders. On a busy store the sync used to stop at 500 orders, oldest first, so the newest could be missing. It now reads up to 2,000 per eBay account and always keeps the newest.

• The site moved to Cloudflare. Some sellers' networks were timing out before a page could load. SellFalcon is now served from Cloudflare, which fixes that.
• Inventory counts match eBay. The live listing count is what eBay has live right now, not every listing it has ever seen.
• The Inbox shows whole conversations. Each conversation is one row, with the buyer's messages and your own replies in full, in order. A conversation you have answered counts as answered, and no longer shows as a buyer waiting.
• Items sold is eBay's own figure. Today's items sold is the number eBay gives for your whole store.
• A redesigned admin console. The console we use to run SellFalcon was rebuilt: it fits a phone, follows your device's light or dark setting, and reports what is actually happening.
• eBay's current business fees everywhere. Every price and profit figure now uses eBay UK's current business-seller fees, the same model on every screen. Your blocked words are now also checked by our servers before a listing is published or its title changed, not only in your browser.
• A security hardening pass. Sign-in attempts are limited, connecting eBay, AliExpress or Google only completes in the browser that started it, eBay's account deletion notices are checked for eBay's signature, and every page carries stricter security headers.

• When eBay refuses a listing without saying why, the tool asks it. eBay's "the title or description may contain improper words, or the listing or seller may be in violation of eBay policy" never names the part, and it is not always the draft: a used-up monthly selling limit, an account eBay has restricted, or an account too new to list more than one of a thing all get the same sentence. Check with eBay now asks eBay a few more questions before it answers: the account's standing, the selling limit, whether a bare listing would be taken, and then the draft with one part swapped at a time. The panel then says what the answer means, in its own row, and what to do about it.
• A category that refuses variations no longer stops a listing that has them. Some eBay categories refuse listings with variations. When a draft has variations, the editor now moves it to the nearest category eBay suggests that allows them, and says so with Undo. If none nearby allows them, the fallback category you save under Settings → Listing defaults stands in (eBay is asked that it allows variations before it is kept). If there is neither, one press keeps a single variant and lists it on its own, with its colour or size in the item specifics so the buyer knows which it is. Publishing guards the same way and tells you what it changed.
• Pasting from a product page keeps the writing and leaves the page behind. A paste into the description used to bring the page along: its star icons, its link, its fonts and colours, hidden text and tracking. Now paragraphs, bullets, bold, headings, tables and pictures come through and the rest is left out, and a note says what was.

• What eBay refuses is taken out before your listing is sent. Two refusals kept coming back on AliExpress drafts: pictures on http:// ("eBay security policy only allows HTTPS resources") and "the title or description may contain improper words, or the listing or seller may be in violation of eBay policy". Both came from the supplier's own description. Every picture now goes to eBay on https, links become their words, web addresses, e-mail addresses, messenger handles and the marketplace's own name come out of the title and the text, and the panel tells you what was changed. The editor shows the same scan on its checklist before you ask eBay, and the Description tab has a Clean it now button so what you read is what eBay gets. A photo on http:// is on the page now rather than silently missing.
• eBay's remarks about your account are filed under your account. "Funds from your sales may be on hold" and "Final value fee waived" are about a newer or private seller's account, not about the draft; they used to sit under "Worth fixing first". They sit under "About your account, not this draft" now, and a refusal is explained in words that say what usually causes it.
• The bigger photo waits for you and is never covered. Hovering a thumbnail used to enlarge it the instant the pointer crossed, inside its row, where the next row painted over it. It now waits a third of a second, then opens beside the thumbnail on its own layer above everything, inside the window, and goes the moment you move away.
• A quick second change to your Blocked words is never lost. Adding two words in quick succession could drop the second one while the pill said Saved, because the first save's answer arrived after the second edit and was taken as the whole list. An answer older than your latest edit is never adopted now.
• Tables stay inside their card, the working area is wider. On a wide window the Discard column on Products to list was painting into the page margin and cut off there. A table that wants more room than its card now scrolls the card, measured rather than guessed from the window; long category paths shorten with an ellipsis. The working area uses more of a wide screen (1640px rather than 1480px), the row quick actions are hidden until you hover for real, the Inbox wait clock's bar can be seen, and the variants table's ticks line up with their header.

• The cards fit, and every row has its press. On a real order page the card that shows what would be bought was rendering about eighty pixels wide, one word to a line, because it was hung in the narrow column beside Copy address. It now finds a block wide enough to be read in. On the orders list, a row whose actions column is shared with other rows was losing its Place order button entirely, so a page of thirteen orders drew one; every row gets its own now. Ticking is more reliable too: a row's checkbox is matched by its own order number first, then by the page structure, and only paired by position when every order has exactly one.
• An address AliExpress turns down comes back with the address we sent. Their refusals name a field without saying what arrived in it, so there was no way to tell a missing province from one they do not recognise. The country code on the address is also the one AliExpress itself uses, which is not always the one eBay gives us.

• Place the orders you ticked, or one at a time. Beside eBay's own bulk actions on the awaiting-dispatch list there is now a Place order press that acts on the orders you have ticked, with a Select all for the whole page. The selection is eBay's own checkboxes, read live rather than copied, so what you can see and what the button acts on cannot disagree, and nothing is ever ordered that you did not choose. Select all presses eBay's own boxes, so you can see and undo the selection where you expect to. The manifest still comes first: every order listed with its product, variant and delivered cost, and every one that cannot go with the reason why, before anything is created. The per-row press is unchanged for doing them one at a time.
• The plan is quicker to draw. Working out what a batch would buy used to take three database reads per order, each waiting on the one before it. It takes three for the whole batch now, and creating the orders no longer re-reads what the plan just read. That is the screen you wait on before anything is bought, so it is the one worth making quick.

• One press, one order, where the work already is. The Place order button now sits under eBay's own Get postage label, in the Actions column of every row, and under Copy address on an order page. One press orders one sale. The panel that planned the whole page and created every ready order on a single press has been removed: ordering nine sales on one press is not worth the minute it saves. Everything else is unchanged, including the manifest that shows you the product, the variant, the buyer's address and the delivered cost before anything is created.
• A listing with no supplier is asked about there and then. It used to be named and left, which meant leaving eBay, finding the same listing in the tool and pasting the AliExpress link in a second place. Paste it on the eBay page instead, or just the product number, and it is saved against that listing for every future order. The press then runs again on its own, so you see what would be bought without touching anything else.

• The supplier order, created for you and paid by you. Open eBay's awaiting-dispatch list and every row carries an Order at supplier button; the tool's own Orders tab has the same action in the row menu and on the bulk bar. One press reads back exactly what would be bought: the AliExpress product behind the listing, the variant eBay says was sold, the quantity, the buyer's address and the delivered cost. A second press creates the order. Every order is created unpaid, in your own AliExpress account. Their dropshipping API has no payment call at all, so SellFalcon does the typing and you do the paying, one visit for a morning's orders instead of forty checkouts. SellFalcon never holds, stores, enters or uses a card, and there is no setting that changes that. AliExpress cancels an order left unpaid for 24 hours, and every screen that creates one says so.
• Nothing about a supplier order is guessed. Two supplier variants that both match "Gray", a listing with no AliExpress product behind it, a product that has sold out, an address with no phone number, or a delivered cost that has risen past what the sale earns: each is held back, named in plain words, and given the one press that fixes it. The AliExpress order number is kept on that order in SellFalcon as soon as it exists (Orders shows it beside its sale; eBay's own order page does not carry it; corrected on 10 October 2026, when this line said it was written onto the eBay order), and our servers read those orders back and record the tracking number when the supplier ships. Marking the eBay order dispatched from that tracking is a separate switch in Settings, off unless you turn it on. An order AliExpress cancelled, which is what it does to one left unpaid for 24 hours, says so on the row in its own words and can be ordered again.
• The buyer's address, copied once and typed for you. A Copy address chip beside the delivery address on an eBay order in all fourteen markets, and a Paste button on the supplier's checkout that fills the form, reads every field back, presses Confirm and then proves the order shows the pasted address. One address is held at a time, on your own computer, never in Chrome's settings sync, and it is deleted after 30 days or at once from Settings.
• Temu's own tax invoices, saved in one press. A Save button on every order on your Temu orders page, plus a date range that saves a whole quarter at once. What comes down is Temu's own document, unaltered. It is free: every part of it runs on your own computer and nothing about it reaches SellFalcon, signed in or not.

• Your store prices its own listings. Settings has a new section, Listing defaults, for the store the rail has selected: the profit target (the smart band, a percent of cost, or a fixed amount a sale), the price ending (.99, exact, random, or an ending of your own) and the ad rate for every new listing. A draft that opens with no price is priced from them on the spot, the ad rate box is filled once, and every control still works by hand. To set another store's, switch store first.
• Your account reads the selected store. The first fact names the store the rail has selected and the listing count is that store's alone; switch store in the rail and the figures follow.
• Less in the way. The band over the drafts table is gone (its sentence lives in Settings, Supplier watch); an empty Products to list shows the three steps as tiles; the Add a product dialog shows the same three steps instead of two paragraphs; the Variants tab's Set price, Set margin, Set stock and Assign photo carry icons and a little colour, and the pound and percent boxes beside them are one box each again.
• The AI writes again. The AI engine had stopped answering every title, description and item-specifics button: the hosted models the tool asked for were all retired the same week. The engine now works through a fresh list of live models, first one that answers wins, and a model's private reasoning never leaks into a title or a description. The console gains an AI engine check the owner can press after changing the key or the model, and it says in one line which model answered or exactly why none did. Extension 1.37.1 carries the same new defaults for sellers using their own key.
• The category is set the moment the title has one. A draft that arrives without an eBay category gets the best match read from its title, marked "From your title", and the listing can go: nothing to confirm, and Change is right there if it is wrong.
• The listing editor, tidied. Go back and Save now read as buttons on the navy band; Brand and Condition sit at their own height beside the category instead of stretching to match it; the five money boxes share one line; a long category name stays inside the readiness list with an ellipsis; and on the Variants tab the supplier's IN STOCK pill no longer runs into the cost at laptop widths, with each variant's name next to its photo.
• The extension looks like the tool. Extension 1.37.0 wears the same design as sellfalcon.com on every screen: the same colours, buttons, fields, cards and tabs, light headers instead of navy, words instead of emoji on the buttons, and the tool's dark theme. Nothing moved; it only looks right now.
• The tool remembers the figures you use. The stock you set last time and the ad rate eBay accepted last time are offered first the next time those dialogs open, on this computer, and only once the server said yes.
• Pages open once, and stay put. Opening Your account or Orders used to look like the page refreshing two or three times as the answers came in. Every page now paints once per answer, the entrance motion plays only the first time a screen is drawn, a shop where nothing moved repaints nothing, and Your account opens from what it last knew while the server catches up.
• The keys 1, 2 and 3 run a row's quick actions. Hover an order and press 1 for tracking, 2 to message the buyer, 3 for the packing slip; the small badges on the icons say which is which. Drafts have them too (the editor and AliExpress), and so do Inbox rows: Reply opens the conversation with the box ready to type in, Mark answered clears it without opening it, and Open the order jumps to Orders.
• Supplier checks draw the week. The daily watch now records each pass, so the Supplier checks tile on Today shows which days it ran and how many products it asked about. Activity keeps those lines under its Sync filter.
• Today greets you by name. Add your name once on Your account and the dashboard says good morning to it, your initials sit on the rail, and the account page leads with it. It is optional, and your email stays the sign-in.
• The carrier is typed once. Add tracking offers the carrier from your last dispatch already in the box, with Royal Mail, Evri, Yodel, DPD and Parcelforce as one-press chips beside it.
• Rows show what you usually do next. Hover an order and the tracking, message and packing-slip buttons appear; hover a watched listing and Check now and Pause are there. They run exactly what the row's menu would, and the menu is still the full list.
• The automation tiles draw the week. Seven small bars under Prices updated, Stock zeroed and Queued actions say whether the tool ran today or last Tuesday, without a sentence. A status chip that changed under your own press now pops once, so your eye lands on the row that answered.
• Download everything never calls a partial backup complete. If a month of expenses or invoices cannot be read even after three tries, the archive is named partial, a manifest inside it lists exactly what is missing, and the page says so in words. If the listings and orders themselves cannot be read, nothing is downloaded and the page says that instead. A blip that clears on the second try still gives you a complete file.
• Search finds your whole shop from any page. Opening Settings, Reports, Your account or Support in a fresh tab and typing a listing, an order number, a buyer or a draft now finds it; it used to depend on having visited the dashboard first in that tab. The box also says why it is empty: still searching, nothing matches, could not reach the server, or sign in.
• Your extension keeps its keys on this computer only. The AI key and the eBay app keys no longer travel through Chrome's own settings sync, two saves at the same moment can no longer overwrite each other, a long blocked-word list can no longer stop other settings from saving, and a backup made without a passphrase never contains a token or a key. Nothing is lost on update; if you use a second computer, enter the keys there or carry them in a passphrase-protected backup.
• A request that hangs no longer leaves a button stuck. Every call the tool makes now has a time limit and says plainly whether the server refused, could not be reached, or did not answer in time.
• Send a test email. On Settings, Notifications: the same email the daily check sends, with sample items marked as a test, to your own address.
• A zoomed laptop keeps the tool. A narrow desktop window scrolls sideways instead of being told it needs a wider screen; that card is for phones now.
• Tables read properly with a screen reader, and small buttons catch a press that lands a few pixels off.
• Refreshing a shop where nothing moved is nearly free. The dashboard asks the server whether anything changed and paints from its own copy when nothing did.
• Behind the scenes: the owner's console no longer keeps its key in the browser; every release is checked from a clean copy of the code before it can ship, and both halves of a release are proven to be live before the deploy passes.

• The whole tool was redesigned. One application shell on every screen: a rail on the left with live counts and a store switcher, a header with search and a command palette, and the same tables, dialogs, menus and toasts everywhere. Nothing you could do before was lost; a lot of what you had to read was. The dashboard is six screens now: Today, Inventory, Products to list, Orders, Inbox and Activity. Old bookmarks still land where they used to.
• Today tells you what needs you. The profit line with a chosen window, a Needs you list worst first with a snooze on each row and the keys 1 to 9 to open them, the automatic tiles for what ran on its own, and your top products by profit.
• Inventory has tabs instead of screens. Not selling, No supplier link and Out of stock sit beside All listings. Every row has one menu; price and stock changes open a dialog with suggestions and a live line that says what the new price keeps.
• The Inbox is one screen. Buyers, questions, returns, cases, feedback and eBay's own notices in one list with the order in front of the message, a wait clock, and a two-press Send so nothing leaves by accident.
• Activity replaced the bell. What the tool did on its own, newest first, and the few jobs still waiting on your browser with Cancel on each.
• Settings is a rail of eight sections with a search box that jumps to the section holding the word. A switch says when it is queued for your extension, when it has applied, and when it could not.
• Your account holds the person and the money: the team with roles, every signed-in device with a sign out everywhere, the plan with the provider's own price, the password with a strength meter, an export of everything as a zip, and the two doors out.
• The public site was rebuilt around the same design. A fee calculator on the front page runs the editor's own maths, the sections answer at their own addresses, and the chat bubble is gone: support is a page, for visitors too, and the reply waits there.
• The theme can follow your device. Appearance in Settings offers light, dark or system, and the choice follows you to the public pages.
• Every email from SellFalcon looks like one company wrote it. One shell for the sign-in code, the welcome, the invite, the trial reminder, the failed-payment note and the daily supplier check: a header, a coloured stripe that says the mood, one fact pulled out, one button, and a footer that says why it arrived and whether it can be turned off. The sign-in code now reads as two groups of three, and the daily check links straight to Inventory.
• Behind the scenes, the owner's console was rebuilt too. It now shows what needs a person, what ran on its own, and every scheduled job with a switch. For you that means two things: a request for access is answered in your support chat as well as by email, and feedback you send can be answered into the same chat.
• Drafts can ask what the supplier wants today. A draft keeps the price from the day you added it, and the daily supplier check only watches listings that are already live, so a draft left for a fortnight can be working out your profit from a price that has moved. There is a "Check the supplier price" button on it now. It shows what your draft says and what AliExpress wants today, and nothing changes unless you say so.
• The AI stopped answering, and that is fixed. A safety net meant to skip an engine that had been withdrawn was reading ordinary refusals as withdrawals, and then refusing to try that engine again, so the tool could end up believing every engine had gone. It now only skips one that genuinely is not there, forgets after twenty minutes, and always tries something rather than giving up.
• The SellFalcon mark takes you to your dashboard. Pressing the logo in the sidebar now goes home and reloads, from any screen.
• The command palette can print your monthly sheet. It used to only take you to Reports and leave the printing to you.
• The profit chip says "first" instead of nothing. With no earlier period to compare against, an empty space read like a missing figure.
• Add a product is on Products to list. The button lived on the empty screen, so it disappeared the moment you added your first product and there was no way to add a second without knowing the keyboard shortcut. It now sits at the top of the page whether the list is empty or not.
• The AI writing works again. Every AI request had been failing with "could not be reached". The engine we call had retired the model the tool asked for, so nothing could answer. SellFalcon now keeps a list of engines and moves to the next the moment one goes away, remembers which one answered, and records the retirement in the background so we notice next time instead of you.
• Money that is not known is shown as a dot, never as a zero. Reports was printing 0.00 for a gross profit, a net profit and a postage charge it had no figure for, and a month with nothing to compare against invented a percentage. A blank now says it is blank, in the tiles, the totals, the summary, the exported sheet and the printed one.
• Reports was ignoring what you typed. Supplier order numbers, postage labels, refunds, statuses and notes were saved to your account but never reached the sheet, so the totals, the export and the print disagreed with the figures above them. The Columns panel could only ever show eight of its twenty one columns, and a wide printed sheet lost its last six off the edge of the paper.
• Selecting every row now means the rows you can see. The bulk control offered to select a whole filtered list while only the first three hundred were drawn, so an action meant for what was on screen could reach listings you had never seen.
• Screens stopped saying things that were not true. The sync chip claimed eBay had been heard from just now when the last sync was weeks old. Settings claimed switches were on when your extension had never reported any. An activity entry with no time landed under 1 January 1970. Cancel offered an undo that did not exist. Signing in on a phone showed a desktop layout cut off at the edge; the tool now says plainly that it needs a wider screen.
• Every keyboard shortcut in the Inbox works. They had all been dead. Shortcuts also stop firing through an open dialog, so a stray keystroke can no longer throw away something half typed.
• The site works on a phone. Six of the seven menu destinations were reachable only by swiping a strip with no visible scrollbar. In dark mode the logo, the whole menu and every blue button were washed out. Buttons were too small to tap, one of them sixteen pixels tall. Every one of those is fixed, and the status page now says honestly when your own connection is what cannot be measured.
• Emails fit a phone. The frame was a fixed width mail apps would not shrink, so every SellFalcon email scrolled sideways. The address in the footer is a link you can press now, not text to copy out.
• The link preview changed. Paste sellfalcon.com into a chat and the card carries the front page's own line, "Know what every sale actually earned."

• Your inbox is ready before you click. SellFalcon now reads your recent buyer messages by itself and keeps a copy on our servers, so a message opens instantly, on any computer, and eBay is never asked twice for the same words. The inbox reaches back 60 days now instead of 30. You choose how long copies are kept in Settings: 2 months unless you pick 12, and every message older than that is deleted automatically. Disconnecting an eBay account or deleting your SellFalcon account deletes the lot. The privacy policy was rewritten the same day and says all of this in plain words.
• Leaving got two honest doors. Ask to pause your account and everything is kept exactly as you left it while sign-in is blocked: come back in three months and pick up where you stopped. Ask to delete and everything goes, permanently, now including things older cleanups missed: sign-in codes and anything you sent the contact form before you had an account.

• Saved replies are searchable, and one press copies them. Search finds a reply by its wording as well as its name, so "the one about Royal Mail" is one search away. Copy puts the whole reply on your clipboard for use anywhere; Use it drops it straight into the message you have open, added below anything you have already typed.
• The reply writer has read the whole conversation. It used to be given only the newest message, so it could repeat an answer you gave yesterday. It now sees the thread, knows today's date (so "where is my order" can be answered properly) and knows the buyer's name. It also no longer wipes what you have typed: a draft is added below your own words instead of replacing them.
• You can tell it how your shop sounds. Friendly, formal or plain, separately from how long the reply should be, plus a box for your own standing instructions it follows every time. Those never override the safety rules: a draft still cannot invent a tracking number, promise a refund, hand out contact details or mention where an item is bought from.
• Messages now show what the buyer wrote, and nothing else. Yesterday's fix only worked on one of the two shapes eBay sends: when it put its header underneath the message rather than above it, the whole "New message from" block still came through. It is stripped either way now, along with the sign-off and the copy of the earlier conversation eBay quotes below each reply.
• A conversation reads like a conversation. The buyer's messages are on the left, yours on the right, and each one carries just the words. The buyer's name and the item, with its photo, sit once at the top instead of being repeated over every message.
• Order facts are never out of date again. Keeping messages readable offline also, by mistake, kept the order details frozen with them, so a conversation reopened a week after you posted the parcel could still say "Not dispatched yet". The words are kept; the order details are looked up fresh every time you open a message, without touching eBay.
• Missing product photos. A message about an item that has since ended showed an empty square. It now uses the photo from your own order.
• Opening a message no longer loses your place. The list used to jump back to the top every time you clicked a message. And your inbox fills in faster: eBay is no longer asked for a preview of its own notices, where the heading already is the whole message.
• A buyer's message reads like a message again. eBay's system hands over its whole notification email as the message text, so a two line question from a buyer arrived as thirty lines: a header block, the words printed twice, the policy paragraph, a reference code, eBay's address and copyright, and on a reply the entire conversation quoted underneath all over again. Messages now show what the person actually wrote, and nothing else. If we cannot recognise the wrapping, you get the message exactly as it came rather than a blank.
• Messages is laid out like eBay's own message centre. Folders down the left, your messages in the middle, the conversation on the right. Before this the conversation opened inside the row you pressed, which pushed every other message off the screen, so reading one and keeping an eye on the rest could not happen at once. Your own labels are folders now, each showing how many are in it, instead of a dropdown hidden beside the filters. On a phone it stays one column and the conversation takes the screen with a Back button.
• Your messages stay readable without asking eBay again. Message text used to be thrown away the moment you closed the tab, so the tool re-read your whole inbox from eBay every morning. It now stays in your own browser for up to 30 days, which means far fewer calls to eBay and a screen that fills instantly. It is still never stored on our servers, and signing out deletes it, so on a shared computer the next person cannot read your messages.
• Save a listing as a template, and stop retyping it. The listing editor can now save the parts you set the same way every time (your description wording, your item specifics, the condition and brand, your eBay fee and cost figures, your margin and price ending) and put them on the next listing in one press. It deliberately cannot carry a title, category, photo, item cost or variant: those belong to the product in front of you, and a template that pasted them would quietly turn one listing into another. Before it changes anything it tells you exactly what it is about to replace, and your own item specifics are kept rather than wiped.
• The variant tick stopped meaning two things at once. On the Variants tab a tick used to mean both "this is the row I am working on" and "publish this", so pricing three variants out of ten meant changing what went on the listing, and a variant you had deliberately left off could not be given a price ready for later. Ticking now just selects, exactly as it does on Inventory, and whether a variant is published is its own On / Off column. Every button on that bar acts on what you ticked and says how many it changed.
• Remove duplicate photos now finds the ones it was missing. It compared web addresses letter for letter, which misses the duplicates that actually turn up: the same supplier photo arrives at two sizes, or through an image service, and reads as a different address every time. It recognises those as one photograph now, and still leaves genuinely different pictures alone.

• Orders show the variant the buyer actually bought. An order for the red panda puzzle showed the generic puzzle photo; eBay itself shows the red panda. Fixed at the root: the order now finds its variant by SKU first (immune to wording differences), and the option match reads both the live listing record and the picture map read from eBay, whichever can speak the order's language. New listings published from the web carry their variant pictures from birth, and the extension's order sync keeps the buyer's variation instead of discarding it (extension v1.35.5). A wrong variant photo is still never guessed: without an exact match, the main photo stays.
• The tool's own dialogs, and previews that say what they're doing. Every grey browser box on the Settings page (renaming an AliExpress account, disconnecting a store, removing a teammate, deleting a file) is now the tool's own dialog, same words, same choice, dressed like the product, with the dangerous button coloured like one. And a file preview no longer opens as a blank tab while the file is fetched: the button says Loading…, the tab says "Fetching the file…" with a spinner, and the file appears the moment it lands.
• The file cabinet previews, deletes properly, and the logo stopped being fussy. Company files you can see in a browser (PDFs, images, plain text) now have a Preview button that opens them in a new tab: no download needed. The Delete button works now: it never actually reached the server before (the API's own gatekeeper refused the kind of request a delete is, fixed at the gate). Logos up to 2MB are accepted, and a big image is shrunk to print size in your browser automatically instead of bouncing back with "export it smaller". On a wide screen the Business details tab pairs its cards side by side instead of leaving a lane of nothing on the right. And the invoice can now wear a different logo per invoice: pick one on the Invoice tab for a client who is not your own company, and every other month keeps your company logo.
• The tool fills your screen now. On a large monitor the app sat inside an invisible 1680px frame, leaving a strip of empty page down each side, 240px of nothing at 1920px wide. Signed in, that frame is gone: the sidebar, header and work area reach the edges with just enough breathing room, so tables and the reports sheet get every pixel your screen actually has. Settings keeps a readable column (forms don't improve by being 1600px wide), and the public pages keep their centred article layout.
• The "eBay stores" tab is now just "Stores". It has held your AliExpress and Google connections for a while, so the name caught up, and every message in the tool that pointed at the old name (the editor's hints, the server's refusals, the install guide, the extension's one sentence) says the new one. The tab's cards also wear the tool's icon headings now, a connection limit you have actually reached shows in warning colours so a refused Connect explains itself, and a diagnostic's findings sit in their own panel.
• Settings, redesigned: the honest parts. Three Settings tabs were redesigned from mock-ups: every idea that told the truth was kept, and everything the tool does not actually do was left out. Supplier settings: each card wears an icon heading and a badge saying where its work really runs ("On our servers" or "Needs the extension open"), the switches are softer and larger, and the how-settings-travel note reads as a proper info strip. Account & Billing: your account record reads as scannable tiles, a running free trial now says how many days are left (worked out from its own end date, never typed in), plan cards lift under the pointer, and the password boxes grew a show/hide eye. Users & Team: the seat meter reads as a panel, a mistyped invite email is outlined on the box itself, and member rows respond to the pointer. The tab row also stays put while a long tab scrolls. And the sidebar scrollbar is thin, themed to the page, and only appears while you are actually scrolling.
• The invoice grew up, and your business got a home. The invoice generator now builds the document you actually send: a due date, a purchase order number, a currency picker, unit cost × quantity per line (the amount works itself out and locks; clear either box to type it yourself, and lines you saved before today keep working exactly as they were), a discount, a tax rate that applies after the discount, shipping added untaxed, and your bank details printed in the payment section. In Settings, Business details, you can now save those bank details, add a company registration number for each party, and upload your logo (PNG, JPG or WEBP up to 400KB); it prints top-right on every invoice. Below that sits a small company file cabinet: up to 15 files of up to 20MB each for contracts and company papers, visible to the workspace owner alone. We never read them, and deleting one (or your account) really deletes it.
• Settings, easier to read and press. Filter chips across the tool now show which one is pressed (the feedback, traffic and returns filters, and the dispatch-wording choice in Settings all looked identical whichever you had picked, and an automatic check now keeps every pressed control visibly pressed). On a phone, the connection rows in Settings stopped crushing the account name into a sliver: the name owns its line and the buttons flow beneath. The two test buttons stopped dressing like the connect buttons beside them, and an unpriced plan card now says "not on sale yet" in words instead of shouting it at price size.

• Dark mode, swept clean. Two earlier fixes tonight found the same bug in different places: links that dress themselves for the light theme were quietly turning bright blue in the dark one. This round swept every page (the top navigation, the footer columns, the SellFalcon wordmark, the account menu, the Settings and Reports tab rows) and put a permanent automatic check behind it, so the next link added to the tool cannot slip back.
• The first hour got a path, and dead ends got doors. An account that has connected eBay but not finished setting up now sees a "Start here" card on the dashboard, three steps, each ticked off from what is actually true and each a link to where it happens; it leaves on its own once your listings are in. And when the Orders tab's filters hide every order you have, the page now names the filter doing the hiding, says how many orders it is covering, and undoes it in one press, instead of pointing you at two dropdowns.
• The dashboard reads by urgency, and dark mode stops shouting. "What needs you today" now opens each group with a label (overdue and money first, people waiting second, worth a look last) instead of ten look-alike rows. In the dark theme, rows and links across the dashboard wore a bright link-blue by mistake; they wear their proper colours now. The revenue chart's gridlines land on friendly numbers (£3, £6, £9, £12, not £2.70, £5.40, £8.10), the Inventory table stopped painting a solid blue button on every row so the one real action stands out, the Orders heading lays its icon beside the word like every other card, and on a phone the front door's sentences get their full width back.
• Your AliExpress accounts, actually addable, and nameable. The several-accounts feature announced earlier today had kept an old one-account check in the final step of the connect flow, so a second account was still refused after the AliExpress sign-in. That check is gone, and signing into an account that is already connected now refreshes it instead of failing. Each connection can also carry a name you choose ("Client One, Home shop") shown ahead of AliExpress's autogenerated id, the Settings card says how many accounts yours can hold, and a connection message now steps aside after a minute instead of squatting beside a working list.
• The extension tells the account truth. Signed in to SellFalcon with eBay connected on the website? The extension's Stores tab and account menu now name that connection, "via your SellFalcon account", instead of claiming "No stores yet" while listing through it. The eBay developer-app card in the extension's API settings folded away as "advanced, optional": with an account connection there is nothing there to fill in. On the website, the sidebar's scrollbar moved to its left edge so it stops sitting mid-page, and the header search box holds its right-hand place from the first moment of loading instead of drifting in from the middle.
• One AliExpress account per client. You can now connect several AliExpress buying accounts and pair each with the eBay account it buys for. The daily supplier checks for a listing run through its own shop's account, so a workspace running several clients' stores never mixes their suppliers. An unpaired account serves the whole workspace, exactly as before.
• Orders show the variation the buyer bought. The photo on an order is now the variation's own picture (the blue case, not the listing's grey main photo) and it works for listings you imported from eBay too: syncing your products now reads each variation's picture. The variation's name sits right after the buyer's username, the date column says "Date Sold", and the sidebar scrolls on its own when its expanded sections outgrow the screen.
• Set the ad rate while you publish. The listing editor gained an optional ad-rate box: type 4 and the moment your listing goes live it is added to your running Promoted Listings campaign at 4%, no trip to Seller Hub. The published dialog reports the ad's real outcome separately from the listing's, and if no standard campaign is running yet, it says exactly that instead of pretending. Blank means no ad, always.
• See what is about to renew, before eBay charges for it. Every listing row now shows eBay's own time left: "renews in 3d" for Good-Til-Cancelled listings, "ends in 5h" for ones that really end, red inside a day. A new "Ending soonest" order surfaces the nearest ones first, and the morning card counts the renewals due within a day, because each monthly renewal spends a free-listing slot or costs an insertion fee, and the moment to end a listing that is not earning its keep is before that, not after.
• Newest listings first. The Inventory tab now sorts by when each listing really started on eBay, newest at the top, with a switch for oldest first, the way Seller Hub orders it. A listing whose start date the tool has not seen yet sorts last rather than being guessed at, and the CSV sheet downloads in the order shown.
• The store switcher says what each store needs. With more than one eBay store connected, each store in the sidebar's picker now shows its waiting work ("2 to send, 1 alert") counted exactly the way the dashboard counts them once you are inside. Switching becomes a decision, not a fishing trip; a store with nothing waiting keeps its plain name.
• Click the price to change the price. On the Inventory tab the price and stock numbers are now the buttons, the way eBay's Seller Hub does it: a pencil appears when you hover, one click opens the same change box as before, and the separate Set price and Set stock buttons are gone. For a variation listing, clicking its price, stock or "4 variants" text opens a new per-variant editor: every variant in one grid, change only the boxes you want, and your extension applies the changes on eBay one variant at a time.
• The just-published dialog got out of your way. Copy icons now sit right beside the title and the item number (they answer with a tick), the redundant buttons are gone (the title itself opens the live listing) and Done takes you straight back to Products to list, where the next draft is waiting.
• The monthly sheet, one press from your own Drive. Reports gained "Save to Google Sheets": the exact sheet on your screen (columns you picked, expenses, summary, profit share) lands in a per-month spreadsheet in your Google Drive, updated in place when you save again. The CSV download and the Google copy are built from the same rows, so they can never disagree.
• A backup you own. Connect your own Google account in Settings and SellFalcon keeps a copy of your records in a "SellFalcon backup" spreadsheet in your Google Drive: your inventory with its costs and supplier links, and your orders with the details you typed. Written when you press Back up now and about once a day while you use the tool. The permission is the narrow one: SellFalcon can only touch files it created, never the rest of your Drive, and disconnecting keeps the spreadsheet where it belongs, with you.

• The AI says what's left before you press. The editor's AI box now shows your hour's allowance (the same counter the server enforces, read without spending a request) and keeps the figure current with every answer. Shared plainly: the editor, the extension and your team draw from one pot.
• The whole tool reads with a thumb now. Inventory and Products to list follow Orders onto the phone as cards, photo and title first, every figure wearing the same word its desktop column uses, actions at the foot, nothing scrolling sideways. And on a desktop the sidebar now reads as three named areas (Your shop, Buyers, The tool) so the eye finds a screen by its job.
• The automatic side, at a glance. A new overview card answers the third morning question: what has SellFalcon been doing by itself? Whether anything is actually watching your suppliers (and how many listings it can see), what it changed for you this period, what failed, and what waits on your decision: each row a measured fact linking to its screen. It never claims quiet unless a check demonstrably ran, recently: a watch that is off or has gone silent is named, not passed off as all-clear.
• Your sheet, without the sheet. The spreadsheet sellers maintain by hand (title, item number, supplier link) is now a download: Inventory's new Download sheet (CSV) button exports every listing the table shows, with the eBay link, price, stock, your cost and store beside them (an unknown cost stays an empty cell, never a made-up zero). And the same row travels one listing at a time: Copy sheet row in the listing's Details page and in the just-published dialog puts title, item number and supplier link on the clipboard, tab separated, so one paste fills three cells.
• Signed in IS set up: the extension now provisions itself. Sign in to SellFalcon inside the extension and two things switch on with nothing to paste: the AI writes titles, descriptions, specifics and image checks through our server under your plan's hourly allowance (no AI account or key of your own), and if your eBay account is connected to SellFalcon on the website, the extension lists straight through it: no developer app, no Client ID, ever. Your own key and your own eBay app still work exactly as before and always take priority. The privacy policy names both flows, dated, including the promise that matters: the long-lived eBay credential never leaves the server.
• The moment it goes live, your sheet is one click away. Publishing from the web editor now opens a proper success dialog (the photo, the title as a link to the live listing, the item number, and one-press Copy buttons for the title and number) the exact flow sellers keep spreadsheets for. And pricing is unmistakably yours now: the price box says a typed price always wins, and variants gained a Set exact price tool beside the margin one.
• A whole listing, without leaving the tool. Every inventory row's new Details button opens the listing the way orders open: price, stock and variants on one side, your cost, the live supplier price and the daily watch on the other, the margin each sale makes before fees, what it earned this period (honest about sales with no recorded cost) and the row's actions right there.
• Orders you can read with a thumb. On a phone, each order is now a card (photo, title, order number, then every figure with its own label) instead of a spreadsheet you had to drag sideways. Same numbers, same Edit button, no scrolling.
• The tiles got a pulse. Revenue and Profit each carry a small sparkline of the period's daily shape (drawn only when there is real data to draw) and the Revenue tile now says your average order value beside the order count.
• More at a glance, fewer clicks. The Revenue tile now shows how this period compares with the one before it, and the Profit tile adds your margin: both only when the numbers are honestly comparable (no percentage against an empty month, no margin over unknown costs). A new Top products card ranks what you sell by actual profit from your own supplier costs: the ranking eBay cannot show. And when "What needs you today" is about exactly one thing, its row now lands you in the thing itself: the order with its tracking box ready, or the buyer's conversation already open. The dashboard also greets you by the time of day.
• The tool in one hand. On a phone, a message conversation now uses the full width of the screen (the subject, the order facts, the bubbles and the reply box no longer squeeze into a narrow column beside the buttons) and the header shows the falcon mark alone instead of the search circle sitting on top of the wordmark. Long labels wrap instead of pushing the conversation sideways.
• An audit of everything the last two days shipped. Money figures in the Orders tab never show £0.00 for a value eBay has not reported (absent is shown as absent), and earnings or profit worked out from an estimated fee now wear the same est. mark the fee does. The order details page only offers Mark as dispatched and Add tracking on orders that can actually take them, and closing the enlarged photo with Esc no longer closes the whole order page under it. Photo replies grew up too: the size limit matches the server's, an upload that finishes after you have moved on is dropped instead of quietly re-attached, and with two eBay stores the photo uploads through the store the conversation belongs to. On a shared computer, signing out now clears cached conversations the moment the account changes. The extension (v1.34.3) extends the double-list guard to every publish path. And this page plus the privacy policy were corrected where they promised more than the code did: honesty is a feature here.

• Straight answers when eBay wobbles. If a reply leaves SellFalcon and eBay never confirms it arrived, the tool now says exactly that: the buyer stays in your waiting list, the row says the reply is unconfirmed, and a retry tells you to check eBay first instead of claiming you already replied. A message deleted on eBay now gives an honest error instead of quietly showing you a different message from the same buyer. Photos you attach to a reply upload through the same eBay store the conversation belongs to, attaching one no longer clears a half-typed reply, and a conversation remembers the reply you just sent when you reopen it.
• Messages grew up. Opening a message now shows the whole conversation with that buyer about that item, oldest first, with a marker where you replied from here. eBay's HTML notices read as clean text instead of raw code, and eBay's own notices offer no reply box, same as on eBay. You can attach a photo to a reply, put your own labels on conversations (like eBay's folders) and filter by them, search by order number and by the words of any conversation you have opened this session, and jump from a conversation straight to the order behind it, here or on eBay. Conversations you have opened stay cached in your browser for the session, so re-opening one does not ask eBay again.
• A whole order, without leaving the tool. Every order row's menu now opens the order itself: the variant photo, the buyer's name and postage address (one press copies it, ready for a supplier checkout), the postage service and eBay's delivery estimate, the paid breakdown, your earnings, your supplier cost and profit, and the note you wrote on eBay: each important detail copyable. The packing slip carries the address now too.
• Quick actions on every order, eBay-style. A 3-dot menu by each order's photo: mark as dispatched, add tracking, print an invoice, add a note, message the buyer, cancel on eBay. The photo enlarges like eBay's, titles open the listing, and order numbers open eBay's order page.
• Buyer questions are people now. eBay's own notices (payout sent, return approved, promotions) no longer count as buyers waiting for an answer: only real people appear on the questions list, newest first. eBay's notices still live in Messages, where a policy warning belongs.
• Filter messages the way eBay does. Needs a reply, From buyers, Unread buyers, From eBay, or Everything: the same cuts eBay's message centre offers, so you never have to go back there just to filter.
• Reply without leaving the tool. Every buyer question that can be answered now carries a Reply here button that opens exactly that conversation on the Messages screen, with the order behind it and a draft to edit. Nothing is ever sent until you press Send.
• The support page answers before you type. The three questions a paying customer actually arrives with (is it down, how do I cancel, what changed) are each answered on the page, with cancelling described as the two presses it really is. WhatsApp joined email and the chat as a way in, and the page's footer now reaches the refund policy, the terms and the status page.
• The chart works without a mouse. The revenue and profit chart can be walked with the arrow keys, and a screen reader gets every plotted day as a real table instead of being told a chart exists.
• Sign-in is harder to guess at. Ten wrong passwords in a row pauses sign-in for that address for fifteen minutes. Typing yours right clears it instantly, and the emailed reset code is always available.

• Paid plans went live. Starter and Professional are sold monthly through our payment provider, Paddle, who also handle the tax. Every price you see comes from them, so the page cannot disagree with what your card is charged. Business accounts, which need more than one eBay store, are a conversation rather than a checkout.
• A free trial where the plan has one. Only some plans carry a trial, so each plan card says whether it does and how many days. A plan with no trial never claims one, and nothing is charged during a trial that has one.
• A guided first run. A new account now lands on a short checklist rather than an empty dashboard: pick your plan, connect eBay, install the extension, capture a product, publish it. Steps tick themselves off as you do them, and the same checklist arrives in your welcome email.
• Complimentary access shows its end date. If we give you access by hand, your account and the extension both say which plan it is and the date it runs to, so it can never quietly expire on you.
• The beta and the waitlist were retired. Everyone who was on a beta account keeps their access, and anything the beta was promised free stays free.
• Find us anywhere. The footer now carries our X, YouTube, Facebook, Instagram and WhatsApp accounts. WhatsApp reaches the same person as the support chat.

• A rebuilt dashboard. One screen that says what needs you today, with inventory, drafts, orders and alerts under it instead of scattered across tabs.
• Sign up with an emailed code. When open sign-up is switched on, you can create an account yourself by proving your email address with a six-digit code. When it is switched off, sign-up is by invitation and the site says so plainly rather than showing you a button that would refuse you.
• Your plan follows your subscription. Subscribe, and the tool opens by itself as soon as the payment provider confirms the payment, with nobody at our end pressing anything. Cancel, and your access runs to the end of the period you have paid for.
• A status page at sellfalcon.com/status that measures the service from your own browser rather than claiming everything is fine.

• Messages. Buyer messages from the last 30 days in one screen, with who is still waiting for an answer. The tool can draft a reply for you to change, and nothing is ever sent to a buyer unless you press Send yourself.
• Returns and cases, with the clock showing. Open returns are listed with eBay's own respond-by date, so a deadline cannot pass while it sits in an inbox.
• Listing traffic. How often each listing was shown, its click-through rate and how many sold in the last 30 days, so you can see what is being scrolled past.
• Ended listings, and one-press relist. The listings that ended without selling, with a Relist button that does one listing per press.
• Ad rates that cost more than the listing earns. Your running Promoted Listings campaigns and each advertised listing's rate, read only. SellFalcon never changes a bid or spends your advertising budget.
• Buyer questions waiting. Questions asked about your listings and not yet answered, so one does not sit unnoticed for a week.
• Check eBay now. A button that asks eBay for all of the above straight away instead of waiting for the next hourly sync. It only reads.
• Profit that knows a return is open. An order with a return in progress stops counting as clean profit until it is settled.

• One sign-in for the website and the extension. Sign in here and the extension signs itself in from the same session, instead of asking for your password a second time.
• Price and stock changes are written by our servers. Repricing and stock updates go to eBay from our side, with the extension as the backup rather than the requirement, so the tool keeps working with your browser closed.
• Which order goes late first. Orders are ordered by how close they are to their dispatch deadline, not by when they arrived.

• Support lives inside the tool. A chat on every page that reaches a real person, with pictures, files and voice notes both ways, and a Feedback page for the things that are not a support question.
• Verified sign-up and self-service password reset, both by emailed code, so a forgotten password is no longer an email to us.
• The listing editor in eBay's own shape, with the AI showing what it changed rather than quietly rewriting your words.
• One navigation everywhere, so the dashboard, editor, reports, settings and support all sit in the same shell.

• Publish to eBay from the website. The web editor reached the extension: photos from your own computer, AI titles, descriptions and item specifics, variants, item specifics filled without AI where eBay already knows the answer, and a publish button that sends the listing to your connected eBay account.
• List from a link. Paste an AliExpress address and the draft builds itself.
• No duplicate imports. Importing the same product twice is caught before it becomes two listings.

• The daily supplier watch. Once a day, on our servers, with no browser open, SellFalcon checks the AliExpress price and stock of every listing you have linked to its supplier product, and tells you what moved.
• Automatic repricing and automatic stock, both off unless you switch them on. With them on, a supplier price rise becomes a new eBay price that keeps your profit (never a copy of the supplier's price), and a sold-out supplier sets your eBay stock to zero and restores it when they restock. Every change is listed for you.
• Orders that know what they cost. Supplier cost, supplier order number, a private note and tracking, per order, with dispatch to eBay from the same row. The tool can also read those details from the notes you already write on your own eBay orders.
• Connect AliExpress in Settings, so supplier prices and stock can be read without your browser being open.

• Connect eBay on the website. An encrypted connection to your eBay account, kept on our servers, so orders sync and listings can be managed without the extension running.
• Users and team. Invite someone to your workspace with a role, and remove them again. Team members work in your workspace and follow your plan.

• Monthly reports and invoices. Real profit per month with your expenses and per-order extras included, and an invoice you can send, from the same figures.

• Cloud sync. Signed-in accounts keep a copy of their listings ledger and orders in the account, which is what lets the web dashboard show the same numbers as the extension.

• SellFalcon opened. The website, the accounts, and the Chrome extension that captures an AliExpress product and turns it into an eBay listing.
• Free tools. Order Address Copier moves a buyer's address from an eBay order into the AliExpress checkout in one click. Free, no account needed, and it stays free.

Something here not working the way it reads?

Tell us and it gets fixed: the support chat is on this page, or write to support@sellfalcon.com. SellFalcon is run by one person, so you are not going to be handed to a queue.