- The cards fit, and every row has its press. On a real order page the card that shows what would be bought was rendering about eighty pixels wide, one word to a line, because it was hung in the narrow column beside Copy address. It now finds a block wide enough to be read in. On the orders list, a row whose actions column is shared with other rows was losing its Place order button entirely, so a page of thirteen orders drew one; every row gets its own now. Ticking is more reliable too: a row's checkbox is matched by its own order number first, then by the page structure, and only paired by position when every order has exactly one.
- An address AliExpress turns down comes back with the address we sent. Their refusals name a field without saying what arrived in it, so there was no way to tell a missing province from one they do not recognise. The country code on the address is also the one AliExpress itself uses, which is not always the one eBay gives us.
Changelog
What changed, and when
Every release in plain words, with the date it actually shipped. Written for the person using the tool, not for a release-notes generator.
Shipped work only, newest first See what is being built next: the roadmap →- Place the orders you ticked, or one at a time. Beside eBay's own bulk actions on the awaiting-dispatch list there is now a Place order press that acts on the orders you have ticked, with a Select all for the whole page. The selection is eBay's own checkboxes, read live rather than copied, so what you can see and what the button acts on cannot disagree, and nothing is ever ordered that you did not choose. Select all presses eBay's own boxes, so you can see and undo the selection where you expect to. The manifest still comes first: every order listed with its product, variant and delivered cost, and every one that cannot go with the reason why, before anything is created. The per-row press is unchanged for doing them one at a time.
- The plan is quicker to draw. Working out what a batch would buy used to take three database reads per order, each waiting on the one before it. It takes three for the whole batch now, and creating the orders no longer re-reads what the plan just read. That is the screen you wait on before anything is bought, so it is the one worth making quick.
- One press, one order, where the work already is. The Place order button now sits under eBay's own Get postage label, in the Actions column of every row, and under Copy address on an order page. One press orders one sale. The panel that planned the whole page and created every ready order on a single press has been removed: ordering nine sales on one press is not worth the minute it saves. Everything else is unchanged, including the manifest that shows you the product, the variant, the buyer's address and the delivered cost before anything is created.
- A listing with no supplier is asked about there and then. It used to be named and left, which meant leaving eBay, finding the same listing in the tool and pasting the AliExpress link in a second place. Paste it on the eBay page instead, or just the product number, and it is saved against that listing for every future order. The press then runs again on its own, so you see what would be bought without touching anything else.
- The supplier order, created for you and paid by you. Open eBay's awaiting-dispatch list and every row carries an Order at supplier button; the tool's own Orders tab has the same action in the row menu and on the bulk bar. One press reads back exactly what would be bought: the AliExpress product behind the listing, the variant eBay says was sold, the quantity, the buyer's address and the delivered cost. A second press creates the order. Every order is created unpaid, in your own AliExpress account. Their dropshipping API has no payment call at all, so SellFalcon does the typing and you do the paying, one visit for a morning's orders instead of forty checkouts. SellFalcon never holds, stores, enters or uses a card, and there is no setting that changes that. AliExpress cancels an order left unpaid for 24 hours, and every screen that creates one says so.
- Nothing about a supplier order is guessed. Two supplier variants that both match "Gray", a listing with no AliExpress product behind it, a product that has sold out, an address with no phone number, or a delivered cost that has risen past what the sale earns: each is held back, named in plain words, and given the one press that fixes it. The AliExpress order number is written onto the eBay order as soon as it exists, and our servers read those orders back and record the tracking number when the supplier ships. Marking the eBay order dispatched from that tracking is a separate switch in Settings, off unless you turn it on. An order AliExpress cancelled, which is what it does to one left unpaid for 24 hours, says so on the row in its own words and can be ordered again.
- The buyer's address, copied once and typed for you. A Copy address chip beside the delivery address on an eBay order in all fourteen markets, and a Paste button on the supplier's checkout that fills the form, reads every field back, presses Confirm and then proves the order shows the pasted address. One address is held at a time, on your own computer, never in Chrome's settings sync, and it is deleted after 30 days or at once from Settings.
- Temu's own tax invoices, saved in one press. A Save button on every order on your Temu orders page, plus a date range that saves a whole quarter at once. What comes down is Temu's own document, unaltered. It is free: every part of it runs on your own computer and nothing about it reaches SellFalcon, signed in or not.
- Your store prices its own listings. Settings has a new section, Listing defaults, for the store the rail has selected: the profit target (the smart band, a percent of cost, or a fixed amount a sale), the price ending (.99, exact, random, or an ending of your own) and the ad rate for every new listing. A draft that opens with no price is priced from them on the spot, the ad rate box is filled once, and every control still works by hand. To set another store's, switch store first.
- Your account reads the selected store. The first fact names the store the rail has selected and the listing count is that store's alone; switch store in the rail and the figures follow.
- Less in the way. The band over the drafts table is gone (its sentence lives in Settings, Supplier watch); an empty Products to list shows the three steps as tiles; the Add a product dialog shows the same three steps instead of two paragraphs; the Variants tab's Set price, Set margin, Set stock and Assign photo carry icons and a little colour, and the pound and percent boxes beside them are one box each again.
- The AI writes again. The AI engine had stopped answering every title, description and item-specifics button: the hosted models the tool asked for were all retired the same week. The engine now works through a fresh list of live models, first one that answers wins, and a model's private reasoning never leaks into a title or a description. The console gains an AI engine check the owner can press after changing the key or the model, and it says in one line which model answered or exactly why none did. Extension 1.37.1 carries the same new defaults for sellers using their own key.
- The category is set the moment the title has one. A draft that arrives without an eBay category gets the best match read from its title, marked "From your title", and the listing can go: nothing to confirm, and Change is right there if it is wrong.
- The listing editor, tidied. Go back and Save now read as buttons on the navy band; Brand and Condition sit at their own height beside the category instead of stretching to match it; the five money boxes share one line; a long category name stays inside the readiness list with an ellipsis; and on the Variants tab the supplier's IN STOCK pill no longer runs into the cost at laptop widths, with each variant's name next to its photo.
- The extension looks like the tool. Extension 1.37.0 wears the same design as sellfalcon.com on every screen: the same colours, buttons, fields, cards and tabs, light headers instead of navy, words instead of emoji on the buttons, and the tool's dark theme. Nothing moved; it only looks right now.
- The tool remembers the figures you use. The stock you set last time and the ad rate eBay accepted last time are offered first the next time those dialogs open, on this computer, and only once the server said yes.
- Pages open once, and stay put. Opening Your account or Orders used to look like the page refreshing two or three times as the answers came in. Every page now paints once per answer, the entrance motion plays only the first time a screen is drawn, a shop where nothing moved repaints nothing, and Your account opens from what it last knew while the server catches up.
- The keys 1, 2 and 3 run a row's quick actions. Hover an order and press 1 for tracking, 2 to message the buyer, 3 for the packing slip; the small badges on the icons say which is which. Drafts have them too (the editor and AliExpress), and so do Inbox rows: Reply opens the conversation with the box ready to type in, Mark answered clears it without opening it, and Open the order jumps to Orders.
- Supplier checks draw the week. The daily watch now records each pass, so the Supplier checks tile on Today shows which days it ran and how many products it asked about. Activity keeps those lines under its Sync filter.
- Today greets you by name. Add your name once on Your account and the dashboard says good morning to it, your initials sit on the rail, and the account page leads with it. It is optional, and your email stays the sign-in.
- The carrier is typed once. Add tracking offers the carrier from your last dispatch already in the box, with Royal Mail, Evri, Yodel, DPD and Parcelforce as one-press chips beside it.
- Rows show what you usually do next. Hover an order and the tracking, message and packing-slip buttons appear; hover a watched listing and Check now and Pause are there. They run exactly what the row's menu would, and the menu is still the full list.
- The automation tiles draw the week. Seven small bars under Prices updated, Stock zeroed and Queued actions say whether the tool ran today or last Tuesday, without a sentence. A status chip that changed under your own press now pops once, so your eye lands on the row that answered.
- Download everything never calls a partial backup complete. If a month of expenses or invoices cannot be read even after three tries, the archive is named partial, a manifest inside it lists exactly what is missing, and the page says so in words. If the listings and orders themselves cannot be read, nothing is downloaded and the page says that instead. A blip that clears on the second try still gives you a complete file.
- Search finds your whole shop from any page. Opening Settings, Reports, Your account or Support in a fresh tab and typing a listing, an order number, a buyer or a draft now finds it; it used to depend on having visited the dashboard first in that tab. The box also says why it is empty: still searching, nothing matches, could not reach the server, or sign in.
- Your extension keeps its keys on this computer only. The AI key and the eBay app keys no longer travel through Chrome's own settings sync, two saves at the same moment can no longer overwrite each other, a long blocked-word list can no longer stop other settings from saving, and a backup made without a passphrase never contains a token or a key. Nothing is lost on update; if you use a second computer, enter the keys there or carry them in a passphrase-protected backup.
- A request that hangs no longer leaves a button stuck. Every call the tool makes now has a time limit and says plainly whether the server refused, could not be reached, or did not answer in time.
- Send a test email. On Settings, Notifications: the same email the daily check sends, with sample items marked as a test, to your own address.
- A zoomed laptop keeps the tool. A narrow desktop window scrolls sideways instead of being told it needs a wider screen; that card is for phones now.
- Tables read properly with a screen reader, and small buttons catch a press that lands a few pixels off.
- Refreshing a shop where nothing moved is nearly free. The dashboard asks the server whether anything changed and paints from its own copy when nothing did.
- Behind the scenes: the owner's console no longer keeps its key in the browser; every release is checked from a clean copy of the code before it can ship, and both halves of a release are proven to be live before the deploy passes.
- The whole tool was redesigned. One application shell on every screen: a rail on the left with live counts and a store switcher, a header with search and a command palette, and the same tables, dialogs, menus and toasts everywhere. Nothing you could do before was lost; a lot of what you had to read was. The dashboard is six screens now: Today, Inventory, Products to list, Orders, Inbox and Activity. Old bookmarks still land where they used to.
- Today tells you what needs you. The profit line with a chosen window, a Needs you list worst first with a snooze on each row and the keys 1 to 9 to open them, the automatic tiles for what ran on its own, and your top products by profit.
- Inventory has tabs instead of screens. Not selling, No supplier link and Out of stock sit beside All listings. Every row has one menu; price and stock changes open a dialog with suggestions and a live line that says what the new price keeps.
- The Inbox is one screen. Buyers, questions, returns, cases, feedback and eBay's own notices in one list with the order in front of the message, a wait clock, and a two-press Send so nothing leaves by accident.
- Activity replaced the bell. What the tool did on its own, newest first, and the few jobs still waiting on your browser with Cancel on each.
- Settings is a rail of eight sections with a search box that jumps to the section holding the word. A switch says when it is queued for your extension, when it has applied, and when it could not.
- Your account holds the person and the money: the team with roles, every signed-in device with a sign out everywhere, the plan with the provider's own price, the password with a strength meter, an export of everything as a zip, and the two doors out.
- The public site was rebuilt around the same design. A fee calculator on the front page runs the editor's own maths, the sections answer at their own addresses, and the chat bubble is gone: support is a page, for visitors too, and the reply waits there.
- The theme can follow your device. Appearance in Settings offers light, dark or system, and the choice follows you to the public pages.
- Every email from SellFalcon looks like one company wrote it. One shell for the sign-in code, the welcome, the invite, the trial reminder, the failed-payment note and the daily supplier check: a header, a coloured stripe that says the mood, one fact pulled out, one button, and a footer that says why it arrived and whether it can be turned off. The sign-in code now reads as two groups of three, and the daily check links straight to Inventory.
- Behind the scenes, the owner's console was rebuilt too. It now shows what needs a person, what ran on its own, and every scheduled job with a switch. For you that means two things: a request for access is answered in your support chat as well as by email, and feedback you send can be answered into the same chat.
- Drafts can ask what the supplier wants today. A draft keeps the price from the day you added it, and the daily supplier check only watches listings that are already live, so a draft left for a fortnight can be working out your profit from a price that has moved. There is a "Check the supplier price" button on it now. It shows what your draft says and what AliExpress wants today, and nothing changes unless you say so.
- The AI stopped answering, and that is fixed. A safety net meant to skip an engine that had been withdrawn was reading ordinary refusals as withdrawals, and then refusing to try that engine again, so the tool could end up believing every engine had gone. It now only skips one that genuinely is not there, forgets after twenty minutes, and always tries something rather than giving up.
- The SellFalcon mark takes you to your dashboard. Pressing the logo in the sidebar now goes home and reloads, from any screen.
- The command palette can print your monthly sheet. It used to only take you to Reports and leave the printing to you.
- The profit chip says "first" instead of nothing. With no earlier period to compare against, an empty space read like a missing figure.
- Add a product is on Products to list. The button lived on the empty screen, so it disappeared the moment you added your first product and there was no way to add a second without knowing the keyboard shortcut. It now sits at the top of the page whether the list is empty or not.
- The AI writing works again. Every AI request had been failing with "could not be reached". The engine we call had retired the model the tool asked for, so nothing could answer. SellFalcon now keeps a list of engines and moves to the next the moment one goes away, remembers which one answered, and records the retirement in the background so we notice next time instead of you.
- Money that is not known is shown as a dot, never as a zero. Reports was printing 0.00 for a gross profit, a net profit and a postage charge it had no figure for, and a month with nothing to compare against invented a percentage. A blank now says it is blank, in the tiles, the totals, the summary, the exported sheet and the printed one.
- Reports was ignoring what you typed. Supplier order numbers, postage labels, refunds, statuses and notes were saved to your account but never reached the sheet, so the totals, the export and the print disagreed with the figures above them. The Columns panel could only ever show eight of its twenty one columns, and a wide printed sheet lost its last six off the edge of the paper.
- Selecting every row now means the rows you can see. The bulk control offered to select a whole filtered list while only the first three hundred were drawn, so an action meant for what was on screen could reach listings you had never seen.
- Screens stopped saying things that were not true. The sync chip claimed eBay had been heard from just now when the last sync was weeks old. Settings claimed switches were on when your extension had never reported any. An activity entry with no time landed under 1 January 1970. Cancel offered an undo that did not exist. Signing in on a phone showed a desktop layout cut off at the edge; the tool now says plainly that it needs a wider screen.
- Every keyboard shortcut in the Inbox works. They had all been dead. Shortcuts also stop firing through an open dialog, so a stray keystroke can no longer throw away something half typed.
- The site works on a phone. Six of the seven menu destinations were reachable only by swiping a strip with no visible scrollbar. In dark mode the logo, the whole menu and every blue button were washed out. Buttons were too small to tap, one of them sixteen pixels tall. Every one of those is fixed, and the status page now says honestly when your own connection is what cannot be measured.
- Emails fit a phone. The frame was a fixed width mail apps would not shrink, so every SellFalcon email scrolled sideways. The address in the footer is a link you can press now, not text to copy out.
- The link preview changed. Paste sellfalcon.com into a chat and the card carries the front page's own line, "Know what every sale actually earned."
- Your inbox is ready before you click. SellFalcon now reads your recent buyer messages by itself and keeps a copy on our servers, so a message opens instantly - on any computer - and eBay is never asked twice for the same words. The inbox reaches back 60 days now instead of 30. You choose how long copies are kept in Settings: 2 months unless you pick 12, and every message older than that is deleted automatically. Disconnecting an eBay account or deleting your SellFalcon account deletes the lot. The privacy policy was rewritten the same day and says all of this in plain words.
- Leaving got two honest doors. Ask to pause your account and everything is kept exactly as you left it while sign-in is blocked - come back in three months and pick up where you stopped. Ask to delete and everything goes, permanently, now including things older cleanups missed: sign-in codes and anything you sent the contact form before you had an account.
- Saved replies are searchable, and one press copies them. Search finds a reply by its wording as well as its name, so "the one about Royal Mail" is one search away. Copy puts the whole reply on your clipboard for use anywhere; Use it drops it straight into the message you have open, added below anything you have already typed.
- The reply writer has read the whole conversation. It used to be given only the newest message, so it could repeat an answer you gave yesterday. It now sees the thread, knows today's date (so "where is my order" can be answered properly) and knows the buyer's name. It also no longer wipes what you have typed: a draft is added below your own words instead of replacing them.
- You can tell it how your shop sounds. Friendly, formal or plain, separately from how long the reply should be, plus a box for your own standing instructions it follows every time. Those never override the safety rules: a draft still cannot invent a tracking number, promise a refund, hand out contact details or mention where an item is bought from.
- Messages now show what the buyer wrote, and nothing else. Yesterday's fix only worked on one of the two shapes eBay sends: when it put its header underneath the message rather than above it, the whole "New message from" block still came through. It is stripped either way now, along with the sign-off and the copy of the earlier conversation eBay quotes below each reply.
- A conversation reads like a conversation. The buyer's messages are on the left, yours on the right, and each one carries just the words. The buyer's name and the item, with its photo, sit once at the top instead of being repeated over every message.
- Order facts are never out of date again. Keeping messages readable offline also, by mistake, kept the order details frozen with them - so a conversation reopened a week after you posted the parcel could still say "Not dispatched yet". The words are kept; the order details are looked up fresh every time you open a message, without touching eBay.
- Missing product photos. A message about an item that has since ended showed an empty square. It now uses the photo from your own order.
- Opening a message no longer loses your place. The list used to jump back to the top every time you clicked a message. And your inbox fills in faster: eBay is no longer asked for a preview of its own notices, where the heading already is the whole message.
- A buyer's message reads like a message again. eBay's system hands over its whole notification email as the message text, so a two line question from a buyer arrived as thirty lines: a header block, the words printed twice, the policy paragraph, a reference code, eBay's address and copyright, and on a reply the entire conversation quoted underneath all over again. Messages now show what the person actually wrote, and nothing else. If we cannot recognise the wrapping, you get the message exactly as it came rather than a blank.
- Messages is laid out like eBay's own message centre. Folders down the left, your messages in the middle, the conversation on the right. Before this the conversation opened inside the row you pressed, which pushed every other message off the screen, so reading one and keeping an eye on the rest could not happen at once. Your own labels are folders now, each showing how many are in it, instead of a dropdown hidden beside the filters. On a phone it stays one column and the conversation takes the screen with a Back button.
- Your messages stay readable without asking eBay again. Message text used to be thrown away the moment you closed the tab, so the tool re-read your whole inbox from eBay every morning. It now stays in your own browser for up to 30 days, which means far fewer calls to eBay and a screen that fills instantly. It is still never stored on our servers, and signing out deletes it, so on a shared computer the next person cannot read your messages.
- Save a listing as a template, and stop retyping it. The listing editor can now save the parts you set the same way every time - your description wording, your item specifics, the condition and brand, your eBay fee and cost figures, your margin and price ending - and put them on the next listing in one press. It deliberately cannot carry a title, category, photo, item cost or variant: those belong to the product in front of you, and a template that pasted them would quietly turn one listing into another. Before it changes anything it tells you exactly what it is about to replace, and your own item specifics are kept rather than wiped.
- The variant tick stopped meaning two things at once. On the Variants tab a tick used to mean both "this is the row I am working on" and "publish this", so pricing three variants out of ten meant changing what went on the listing, and a variant you had deliberately left off could not be given a price ready for later. Ticking now just selects, exactly as it does on Inventory, and whether a variant is published is its own On / Off column. Every button on that bar acts on what you ticked and says how many it changed.
- Remove duplicate photos now finds the ones it was missing. It compared web addresses letter for letter, which misses the duplicates that actually turn up: the same supplier photo arrives at two sizes, or through an image service, and reads as a different address every time. It recognises those as one photograph now, and still leaves genuinely different pictures alone.
- Orders show the variant the buyer actually bought. An order for the red panda puzzle showed the generic puzzle photo; eBay itself shows the red panda. Fixed at the root: the order now finds its variant by SKU first (immune to wording differences), and the option match reads both the live listing record and the picture map read from eBay - whichever can speak the order's language. New listings published from the web carry their variant pictures from birth, and the extension's order sync keeps the buyer's variation instead of discarding it (extension v1.35.5). A wrong variant photo is still never guessed: without an exact match, the main photo stays.
- The tool's own dialogs, and previews that say what they're doing. Every grey browser box on the Settings page (renaming an AliExpress account, disconnecting a store, removing a teammate, deleting a file) is now the tool's own dialog - same words, same choice, dressed like the product, with the dangerous button coloured like one. And a file preview no longer opens as a blank tab while the file is fetched: the button says Loading…, the tab says "Fetching the file…" with a spinner, and the file appears the moment it lands.
- The file cabinet previews, deletes properly, and the logo stopped being fussy. Company files you can see in a browser (PDFs, images, plain text) now have a Preview button that opens them in a new tab - no download needed. The Delete button works now: it never actually reached the server before (the API's own gatekeeper refused the kind of request a delete is - fixed at the gate). Logos up to 2MB are accepted, and a big image is shrunk to print size in your browser automatically instead of bouncing back with "export it smaller". On a wide screen the Business details tab pairs its cards side by side instead of leaving a lane of nothing on the right. And the invoice can now wear a different logo per invoice: pick one on the Invoice tab for a client who is not your own company, and every other month keeps your company logo.
- The tool fills your screen now. On a large monitor the app sat inside an invisible 1680px frame, leaving a strip of empty page down each side - 240px of nothing at 1920px wide. Signed in, that frame is gone: the sidebar, header and work area reach the edges with just enough breathing room, so tables and the reports sheet get every pixel your screen actually has. Settings keeps a readable column (forms don't improve by being 1600px wide), and the public pages keep their centred article layout.
- The "eBay stores" tab is now just "Stores". It has held your AliExpress and Google connections for a while, so the name caught up - and every message in the tool that pointed at the old name (the editor's hints, the server's refusals, the install guide, the extension's one sentence) says the new one. The tab's cards also wear the tool's icon headings now, a connection limit you have actually reached shows in warning colours so a refused Connect explains itself, and a diagnostic's findings sit in their own panel.
- Settings, redesigned - the honest parts. Three Settings tabs were redesigned from mock-ups: every idea that told the truth was kept, and everything the tool does not actually do was left out. Supplier settings: each card wears an icon heading and a badge saying where its work really runs ("On our servers" or "Needs the extension open"), the switches are softer and larger, and the how-settings-travel note reads as a proper info strip. Account & Billing: your account record reads as scannable tiles, a running free trial now says how many days are left (worked out from its own end date, never typed in), plan cards lift under the pointer, and the password boxes grew a show/hide eye. Users & Team: the seat meter reads as a panel, a mistyped invite email is outlined on the box itself, and member rows respond to the pointer. The tab row also stays put while a long tab scrolls. And the sidebar scrollbar is thin, themed to the page, and only appears while you are actually scrolling.
- The invoice grew up, and your business got a home. The invoice generator now builds the document you actually send: a due date, a purchase order number, a currency picker, unit cost × quantity per line (the amount works itself out and locks; clear either box to type it yourself - and lines you saved before today keep working exactly as they were), a discount, a tax rate that applies after the discount, shipping added untaxed, and your bank details printed in the payment section. In Settings, Business details, you can now save those bank details, add a company registration number for each party, and upload your logo (PNG, JPG or WEBP up to 400KB) - it prints top-right on every invoice. Below that sits a small company file cabinet: up to 15 files of up to 20MB each for contracts and company papers, visible to the workspace owner alone. We never read them, and deleting one (or your account) really deletes it.
- Settings, easier to read and press. Filter chips across the tool now show which one is pressed (the feedback, traffic and returns filters, and the dispatch-wording choice in Settings all looked identical whichever you had picked - and an automatic check now keeps every pressed control visibly pressed). On a phone, the connection rows in Settings stopped crushing the account name into a sliver - the name owns its line and the buttons flow beneath. The two test buttons stopped dressing like the connect buttons beside them, and an unpriced plan card now says "not on sale yet" in words instead of shouting it at price size.
- Dark mode, swept clean. Two earlier fixes tonight found the same bug in different places: links that dress themselves for the light theme were quietly turning bright blue in the dark one. This round swept every page - the top navigation, the footer columns, the SellFalcon wordmark, the account menu, the Settings and Reports tab rows - and put a permanent automatic check behind it, so the next link added to the tool cannot slip back.
- The first hour got a path, and dead ends got doors. An account that has connected eBay but not finished setting up now sees a "Start here" card on the dashboard - three steps, each ticked off from what is actually true and each a link to where it happens; it leaves on its own once your listings are in. And when the Orders tab's filters hide every order you have, the page now names the filter doing the hiding, says how many orders it is covering, and undoes it in one press - instead of pointing you at two dropdowns.
- The dashboard reads by urgency, and dark mode stops shouting. "What needs you today" now opens each group with a label - overdue and money first, people waiting second, worth a look last - instead of ten look-alike rows. In the dark theme, rows and links across the dashboard wore a bright link-blue by mistake; they wear their proper colours now. The revenue chart's gridlines land on friendly numbers (£3, £6, £9, £12 - not £2.70, £5.40, £8.10), the Inventory table stopped painting a solid blue button on every row so the one real action stands out, the Orders heading lays its icon beside the word like every other card, and on a phone the front door's sentences get their full width back.
- Your AliExpress accounts, actually addable - and nameable. The several-accounts feature announced earlier today had kept an old one-account check in the final step of the connect flow, so a second account was still refused after the AliExpress sign-in. That check is gone - and signing into an account that is already connected now refreshes it instead of failing. Each connection can also carry a name you choose ("Client One - Home shop") shown ahead of AliExpress's autogenerated id, the Settings card says how many accounts yours can hold, and a connection message now steps aside after a minute instead of squatting beside a working list.
- The extension tells the account truth. Signed in to SellFalcon with eBay connected on the website? The extension's Stores tab and account menu now name that connection - "via your SellFalcon account" - instead of claiming "No stores yet" while listing through it. The eBay developer-app card in the extension's API settings folded away as "advanced - optional": with an account connection there is nothing there to fill in. On the website, the sidebar's scrollbar moved to its left edge so it stops sitting mid-page, and the header search box holds its right-hand place from the first moment of loading instead of drifting in from the middle.
- One AliExpress account per client. You can now connect several AliExpress buying accounts and pair each with the eBay account it buys for. The daily supplier checks for a listing run through its own shop's account, so a workspace running several clients' stores never mixes their suppliers. An unpaired account serves the whole workspace, exactly as before.
- Orders show the variation the buyer bought. The photo on an order is now the variation's own picture - the blue case, not the listing's grey main photo - and it works for listings you imported from eBay too: syncing your products now reads each variation's picture. The variation's name sits right after the buyer's username, the date column says "Date Sold", and the sidebar scrolls on its own when its expanded sections outgrow the screen.
- Set the ad rate while you publish. The listing editor gained an optional ad-rate box: type 4 and the moment your listing goes live it is added to your running Promoted Listings campaign at 4%, no trip to Seller Hub. The published dialog reports the ad's real outcome separately from the listing's - and if no standard campaign is running yet, it says exactly that instead of pretending. Blank means no ad, always.
- See what is about to renew - before eBay charges for it. Every listing row now shows eBay's own time left: "renews in 3d" for Good-Til-Cancelled listings, "ends in 5h" for ones that really end, red inside a day. A new "Ending soonest" order surfaces the nearest ones first, and the morning card counts the renewals due within a day - because each monthly renewal spends a free-listing slot or costs an insertion fee, and the moment to end a listing that is not earning its keep is before that, not after.
- Newest listings first. The Inventory tab now sorts by when each listing really started on eBay - newest at the top, with a switch for oldest first, the way Seller Hub orders it. A listing whose start date the tool has not seen yet sorts last rather than being guessed at, and the CSV sheet downloads in the order shown.
- The store switcher says what each store needs. With more than one eBay store connected, each store in the sidebar's picker now shows its waiting work - "2 to send, 1 alert" - counted exactly the way the dashboard counts them once you are inside. Switching becomes a decision, not a fishing trip; a store with nothing waiting keeps its plain name.
- Click the price to change the price. On the Inventory tab the price and stock numbers are now the buttons, the way eBay's Seller Hub does it: a pencil appears when you hover, one click opens the same change box as before, and the separate Set price and Set stock buttons are gone. For a variation listing, clicking its price, stock or "4 variants" text opens a new per-variant editor - every variant in one grid, change only the boxes you want, and your extension applies the changes on eBay one variant at a time.
- The just-published dialog got out of your way. Copy icons now sit right beside the title and the item number (they answer with a tick), the redundant buttons are gone - the title itself opens the live listing - and Done takes you straight back to Products to list, where the next draft is waiting.
- The monthly sheet, one press from your own Drive. Reports gained "Save to Google Sheets": the exact sheet on your screen - columns you picked, expenses, summary, profit share - lands in a per-month spreadsheet in your Google Drive, updated in place when you save again. The CSV download and the Google copy are built from the same rows, so they can never disagree.
- A backup you own. Connect your own Google account in Settings and SellFalcon keeps a copy of your records in a "SellFalcon backup" spreadsheet in your Google Drive - your inventory with its costs and supplier links, and your orders with the details you typed. Written when you press Back up now and about once a day while you use the tool. The permission is the narrow one: SellFalcon can only touch files it created, never the rest of your Drive - and disconnecting keeps the spreadsheet where it belongs, with you.
- The AI says what's left before you press. The editor's AI box now shows your hour's allowance - the same counter the server enforces, read without spending a request - and keeps the figure current with every answer. Shared plainly: the editor, the extension and your team draw from one pot.
- The whole tool reads with a thumb now. Inventory and Products to list follow Orders onto the phone as cards - photo and title first, every figure wearing the same word its desktop column uses, actions at the foot, nothing scrolling sideways. And on a desktop the sidebar now reads as three named areas - Your shop, Buyers, The tool - so the eye finds a screen by its job.
- The automatic side, at a glance. A new overview card answers the third morning question: what has SellFalcon been doing by itself? Whether anything is actually watching your suppliers (and how many listings it can see), what it changed for you this period, what failed, and what waits on your decision - each row a measured fact linking to its screen. It never claims quiet unless a check demonstrably ran, recently: a watch that is off or has gone silent is named, not passed off as all-clear.
- Your sheet, without the sheet. The spreadsheet sellers maintain by hand - title, item number, supplier link - is now a download: Inventory's new Download sheet (CSV) button exports every listing the table shows, with the eBay link, price, stock, your cost and store beside them (an unknown cost stays an empty cell, never a made-up zero). And the same row travels one listing at a time: Copy sheet row in the listing's Details page and in the just-published dialog puts title, item number and supplier link on the clipboard, tab separated, so one paste fills three cells.
- Signed in IS set up: the extension now provisions itself. Sign in to SellFalcon inside the extension and two things switch on with nothing to paste: the AI writes titles, descriptions, specifics and image checks through our server under your plan's hourly allowance (no NVIDIA account, no key), and if your eBay account is connected to SellFalcon on the website, the extension lists straight through it - no developer app, no Client ID, ever. Your own key and your own eBay app still work exactly as before and always take priority. The privacy policy names both flows, dated, including the promise that matters: the long-lived eBay credential never leaves the server.
- The moment it goes live, your sheet is one click away. Publishing from the web editor now opens a proper success dialog - the photo, the title as a link to the live listing, the item number, and one-press Copy buttons for the title and number - the exact flow sellers keep spreadsheets for. And pricing is unmistakably yours now: the price box says a typed price always wins, and variants gained a Set exact price tool beside the margin one.
- A whole listing, without leaving the tool. Every inventory row's new Details button opens the listing the way orders open: price, stock and variants on one side, your cost, the live supplier price and the daily watch on the other, the margin each sale makes before fees, what it earned this period - honest about sales with no recorded cost - and the row's actions right there.
- Orders you can read with a thumb. On a phone, each order is now a card - photo, title, order number, then every figure with its own label - instead of a spreadsheet you had to drag sideways. Same numbers, same Edit button, no scrolling.
- The tiles got a pulse. Revenue and Profit each carry a small sparkline of the period's daily shape - drawn only when there is real data to draw - and the Revenue tile now says your average order value beside the order count.
- More at a glance, fewer clicks. The Revenue tile now shows how this period compares with the one before it, and the Profit tile adds your margin - both only when the numbers are honestly comparable (no percentage against an empty month, no margin over unknown costs). A new Top products card ranks what you sell by actual profit from your own supplier costs - the ranking eBay cannot show. And when "What needs you today" is about exactly one thing, its row now lands you in the thing itself: the order with its tracking box ready, or the buyer's conversation already open. The dashboard also greets you by the time of day.
- The tool in one hand. On a phone, a message conversation now uses the full width of the screen - the subject, the order facts, the bubbles and the reply box no longer squeeze into a narrow column beside the buttons - and the header shows the falcon mark alone instead of the search circle sitting on top of the wordmark. Long labels wrap instead of pushing the conversation sideways.
- An audit of everything the last two days shipped. Money figures in the Orders tab never show £0.00 for a value eBay has not reported (absent is shown as absent), and earnings or profit worked out from an estimated fee now wear the same est. mark the fee does. The order details page only offers Mark as dispatched and Add tracking on orders that can actually take them, and closing the enlarged photo with Esc no longer closes the whole order page under it. Photo replies grew up too: the size limit matches the server's, an upload that finishes after you have moved on is dropped instead of quietly re-attached, and with two eBay stores the photo uploads through the store the conversation belongs to. On a shared computer, signing out now clears cached conversations the moment the account changes. The extension (v1.34.3) extends the double-list guard to every publish path. And this page plus the privacy policy were corrected where they promised more than the code did - honesty is a feature here.
- Straight answers when eBay wobbles. If a reply leaves SellFalcon and eBay never confirms it arrived, the tool now says exactly that - the buyer stays in your waiting list, the row says the reply is unconfirmed, and a retry tells you to check eBay first instead of claiming you already replied. A message deleted on eBay now gives an honest error instead of quietly showing you a different message from the same buyer. Photos you attach to a reply upload through the same eBay store the conversation belongs to, attaching one no longer clears a half-typed reply, and a conversation remembers the reply you just sent when you reopen it.
- Messages grew up. Opening a message now shows the whole conversation with that buyer about that item, oldest first, with a marker where you replied from here. eBay's HTML notices read as clean text instead of raw code, and eBay's own notices offer no reply box - same as on eBay. You can attach a photo to a reply, put your own labels on conversations (like eBay's folders) and filter by them, search by order number and by the words of any conversation you have opened this session, and jump from a conversation straight to the order behind it - here or on eBay. Conversations you have opened stay cached in your browser for the session, so re-opening one does not ask eBay again.
- A whole order, without leaving the tool. Every order row's menu now opens the order itself: the variant photo, the buyer's name and postage address (one press copies it, ready for a supplier checkout), the postage service and eBay's delivery estimate, the paid breakdown, your earnings, your supplier cost and profit, and the note you wrote on eBay - each important detail copyable. The packing slip carries the address now too.
- Quick actions on every order, eBay-style. A 3-dot menu by each order's photo: mark as dispatched, add tracking, print an invoice, add a note, message the buyer, cancel on eBay. The photo enlarges like eBay's, titles open the listing, and order numbers open eBay's order page.
- Buyer questions are people now. eBay's own notices (payout sent, return approved, promotions) no longer count as buyers waiting for an answer - only real people appear on the questions list, newest first. eBay's notices still live in Messages, where a policy warning belongs.
- Filter messages the way eBay does. Needs a reply, From buyers, Unread buyers, From eBay, or Everything - the same cuts eBay's message centre offers, so you never have to go back there just to filter.
- Reply without leaving the tool. Every buyer question that can be answered now carries a Reply here button that opens exactly that conversation on the Messages screen, with the order behind it and a draft to edit. Nothing is ever sent until you press Send.
- The support page answers before you type. The three questions a paying customer actually arrives with - is it down, how do I cancel, what changed - are each answered on the page, with cancelling described as the two presses it really is. WhatsApp joined email and the chat as a way in, and the page's footer now reaches the refund policy, the terms and the status page.
- The chart works without a mouse. The revenue and profit chart can be walked with the arrow keys, and a screen reader gets every plotted day as a real table instead of being told a chart exists.
- Sign-in is harder to guess at. Ten wrong passwords in a row pauses sign-in for that address for fifteen minutes. Typing yours right clears it instantly, and the emailed reset code is always available.
- Paid plans went live. Starter and Professional are sold monthly through our payment provider, Paddle, who also handle the tax. Every price you see comes from them, so the page cannot disagree with what your card is charged. Business accounts, which need more than one eBay store, are a conversation rather than a checkout.
- A free trial where the plan has one. Only some plans carry a trial, so each plan card says whether it does and how many days. A plan with no trial never claims one, and nothing is charged during a trial that has one.
- A guided first run. A new account now lands on a short checklist rather than an empty dashboard: pick your plan, connect eBay, install the extension, capture a product, publish it. Steps tick themselves off as you do them, and the same checklist arrives in your welcome email.
- Complimentary access shows its end date. If we give you access by hand, your account and the extension both say which plan it is and the date it runs to, so it can never quietly expire on you.
- The beta and the waitlist were retired. Everyone who was on a beta account keeps their access, and anything the beta was promised free stays free.
- Find us anywhere. The footer now carries our X, YouTube, Facebook, Instagram and WhatsApp accounts. WhatsApp reaches the same person as the support chat.
- A rebuilt dashboard. One screen that says what needs you today, with inventory, drafts, orders and alerts under it instead of scattered across tabs.
- Sign up with an emailed code. When open sign-up is switched on, you can create an account yourself by proving your email address with a six-digit code. When it is switched off, sign-up is by invitation and the site says so plainly rather than showing you a button that would refuse you.
- Your plan follows your subscription. Subscribe, and the tool opens by itself as soon as the payment provider confirms the payment, with nobody at our end pressing anything. Cancel, and your access runs to the end of the period you have paid for.
- A status page at sellfalcon.com/status that measures the service from your own browser rather than claiming everything is fine.
- Messages. Buyer messages from the last 30 days in one screen, with who is still waiting for an answer. The tool can draft a reply for you to change, and nothing is ever sent to a buyer unless you press Send yourself.
- Returns and cases, with the clock showing. Open returns are listed with eBay's own respond-by date, so a deadline cannot pass while it sits in an inbox.
- Listing traffic. How often each listing was shown, its click-through rate and how many sold in the last 30 days, so you can see what is being scrolled past.
- Ended listings, and one-press relist. The listings that ended without selling, with a Relist button that does one listing per press.
- Ad rates that cost more than the listing earns. Your running Promoted Listings campaigns and each advertised listing's rate, read only. SellFalcon never changes a bid or spends your advertising budget.
- Buyer questions waiting. Questions asked about your listings and not yet answered, so one does not sit unnoticed for a week.
- Check eBay now. A button that asks eBay for all of the above straight away instead of waiting for the next hourly sync. It only reads.
- Profit that knows a return is open. An order with a return in progress stops counting as clean profit until it is settled.
- One sign-in for the website and the extension. Sign in here and the extension signs itself in from the same session, instead of asking for your password a second time.
- Price and stock changes are written by our servers. Repricing and stock updates go to eBay from our side, with the extension as the backup rather than the requirement, so the tool keeps working with your browser closed.
- Which order goes late first. Orders are ordered by how close they are to their dispatch deadline, not by when they arrived.
- Support lives inside the tool. A chat on every page that reaches a real person, with pictures, files and voice notes both ways, and a Feedback page for the things that are not a support question.
- Verified sign-up and self-service password reset, both by emailed code, so a forgotten password is no longer an email to us.
- The listing editor in eBay's own shape, with the AI showing what it changed rather than quietly rewriting your words.
- One navigation everywhere, so the dashboard, editor, reports, settings and support all sit in the same shell.
- Publish to eBay from the website. The web editor reached the extension: photos from your own computer, AI titles, descriptions and item specifics, variants, item specifics filled without AI where eBay already knows the answer, and a publish button that sends the listing to your connected eBay account.
- List from a link. Paste an AliExpress address and the draft builds itself.
- No duplicate imports. Importing the same product twice is caught before it becomes two listings.
- The daily supplier watch. Once a day, on our servers, with no browser open, SellFalcon checks the AliExpress price and stock of every listing you have linked to its supplier product, and tells you what moved.
- Automatic repricing and automatic stock, both off unless you switch them on. With them on, a supplier price rise becomes a new eBay price that keeps your profit (never a copy of the supplier's price), and a sold-out supplier sets your eBay stock to zero and restores it when they restock. Every change is listed for you.
- Orders that know what they cost. Supplier cost, supplier order number, a private note and tracking, per order, with dispatch to eBay from the same row. The tool can also read those details from the notes you already write on your own eBay orders.
- Connect AliExpress in Settings, so supplier prices and stock can be read without your browser being open.
- Connect eBay on the website. An encrypted connection to your eBay account, kept on our servers, so orders sync and listings can be managed without the extension running.
- Users and team. Invite someone to your workspace with a role, and remove them again. Team members work in your workspace and follow your plan.
- Monthly reports and invoices. Real profit per month with your expenses and per-order extras included, and an invoice you can send, from the same figures.
- Cloud sync. Signed-in accounts keep a copy of their listings ledger and orders in the account, which is what lets the web dashboard show the same numbers as the extension.
- SellFalcon opened. The website, the accounts, and the Chrome extension that captures an AliExpress product and turns it into an eBay listing.
- Free tools. Order Address Copier moves a buyer's address from an eBay order into the AliExpress checkout in one click. Free, no account needed, and it stays free.
Something here not working the way it reads?
Tell us and it gets fixed: the support chat is on this page, or write to support@sellfalcon.com. SellFalcon is run by one person, so you are not going to be handed to a queue.